Starting a social media marketing agency might seem like an excellent idea, but you won’t get very far unless you know what you’re doing.
There are tons of people right now who are diving into this industry headfirst, without even thinking about it. Obviously, this is not a smart approach.
To succeed in any line of business, you need to be disciplined, calculating, and efficient.
But above all else, you need to actually understand the industry that you’re getting into.
Many people who are interested in starting a social media marketing agency make the same mistake. They think that just because they’ve been involved in social media for their whole lives, they have what it takes to run a successful agency.
Well, we don’t care how many followers you have, or whether or not Drake liked one of your posts.
If you don’t get the education you need, your social media marketing agency will fall flat on its face.
Because at the end of the day, there’s a lot more to this business than simply posting content.
Do you have any idea how to run paid Facebook and Instagram ads? Do you know how to use the many crucial apps that help you deliver results for your clients? What about analytical tools?
Aside from the technical stuff, you should also know how to find clients, negotiate, and land a deal.
Unless you just happen to randomly know all of this crucial information, you’re going to need to learn it all before you start your agency.
Educating yourself is one of the best steps you can take to ensure success in your business. Learn everything you can now, and you won’t have to scramble to figure out all the answers when you’re actually dealing with clients and running your business.
An online course can be an incredibly valuable tool as you tackle these problems head-on, and learn everything you can in the build-up to taking on clients.
Sure – you could read articles and watch YouTube videos to try and figure everything out on your own. Perhaps you’ll be successful in learning everything there is to know about running a social media marketing agency on your own…
Whatever the case may be, ask yourself: Does watching YouTube videos and reading blog articles sound like the type of research that a professional would do?
After all, you need to take yourself seriously if your business is going to have any chance of success.
Taking an online courses means that you can actually interact with a professional instructor who will answer your questions directly. Depending on the type of class you choose, you might also have the chance to interact with other students. This type of learning can lead to a deeper, more enriched understanding of key concepts.
Finding a mentor is always a solid choice when starting a business, and an online course can provide you with the opportunity to connect with your tutor and have them act as somewhat of a mentor.
An online course might also provide you with networking opportunities, especially with other like-minded students.
And when you’re working in a group instead of being alone, it can be highly motivating. Working alongside students who also want to excel in the world of social media marketing can help you feel confident and upbeat about your new business.
So what kinds of courses are available for those who want to learn about social media marketing?
Here are some of the best options on the web right now:
- Udemy’s Complete Digital Marketing Course
With this offering from Udemy, you’ll enjoy a whopping 12 separate courses packed into one neat product.
Over 70,000 students have taken this course, and they can’t all be wrong!
You’ll learn from two of the biggest names in digital marketing: Daragh Walsh and Rob Percival. These guys certainly know what they’re talking about when it comes to this subject, and they’ve poured all of their top-class knowledge into this course.
Not an expert? No worries. This course will help you take your very first steps towards becoming a successful digital marketer.
And if you are relatively experienced in the world of digital marketing, then you’ll still learn tons of useful information from this course.
No matter what your ability level is, this course can help you reach for your full potential as a digital marketer.
With almost 20 hours of coursework packed into the course, you’ll definitely experience a hefty education in this vital subject.
You’ll learn all about some of the most crucial digital marketing skills, tools, and concepts. These include marketing with Facebook, Twitter, Quora, email, and much more. You’ll gain a firm understanding of Google Adwords, Google Analytics, the fundamentals of SEO, and even WordPress.
If you’re looking for a “one-stop shop” for all your digital marketing education needs, this is it. Although it doesn’t focus entirely on social media marketing, this course does give you an amazing all-around review of digital marketing, with a significant emphasis placed on social media.
At the end of the day, it’s a great option.
- Udemy’s Social Media Marketing Mastery
This course is also offered by Udemy, but unlike the previous option, it focuses entirely on social media.
All of the major platforms are covered in depth, from Facebook, Twitter, Pinterest and Instagram to YouTube and so much more.
Over 15,000 students have taken this course, and they’ve all had the opportunity to learn from none other than Justin O’Brien – a well-known name when it comes to social media marketing.
You’ll cover 8.5 hours of highly targeted coursework focused on social media platforms and all of the various skills and concepts associated with them.
By the time you finish this course, you’ll feel well-equipped to advertise all kinds of different things on social media.
The reviews sing high praises for this particular course, and it could be a smart option if you want to hit the ground running with your social media efforts.
- Skillshare’s Free Social Media Marketing Courses
The interesting thing about Skillshare is that it has the potential to be completely free.
Before you even pay a single dime towards Skillshare, you’ll get two full months of access to their platform completely free.
And once you sign up, you’ll quickly discover that there are all kinds of interesting, productive courses focused on social media marketing.
As long as you think you can absorb all the information you need within that two month trial period, you could access top-notch educational training without every paying a single dollar.
And honestly, it shouldn’t be too hard to learn everything you need to know about social media marketing within a two month period. Think about it – even if you devoted a few hours per week, you should be able to absorb a tremendous amount of information within that two-month period.
The entire database of Skillshare includes over 15,000 courses in total, and many of them focus on social media marketing. If you finish covering social media marketing and you still have time left on your free trial, you can start to explore other related fields of study as well.
Some of the best Skillshare social media marketing courses focus on vital topics such as SEO, Adwords, digital marketing foundations, and countless others.
Rest assured that you’ll be getting an extensive education as soon as you sign up for Skillshare – and once again, it’s completely free!
You can also cancel your trial at any time, making this a totally risk-free educational resource.
We’re struggling to think of a reason why you shouldn’t take advantage of this opportunity…
So why not give it a try?
- CreateLive’s Social Media Bootcamp
One of the big problems that many social media marketing courses have is that they focus too heavily on theory. Although they’ll give you tons of background information and general topics, they often fail to touch on the most important thing:
How to actually carry out the techniques that they discuss!
You won’t have to worry about this common problem with Createlive’s social media marketing course. With this option, it’s all about hands-on applicable skills that you can actually use in your everyday marketing endeavors.
Part of what makes this course so effective is that it’s led by real, verified experts from a number of different diverse backgrounds. To be exact, there are 9 different experts heading up this course, and each one covers a different vital area of social media marketing.
One expert might give you a full rundown on the social media marketing techniques associated with Facebook, while another might focus entirely on LinkedIn. Others might provide you with an in-depth education on how to use YouTube for marketing efforts. Obviously, there will be an expert dedicated to Instagram as well.
The point is, you’ll always learn from someone with specialized knowledge in their field of expertise, rather than one instructor who’s trying to cover all the bases with a limited understanding of each area.
At the end of the day, this makes Createlive’s option incredibly effective, and you could learn all kinds of skills by the time you’re finished with this one.
The course is split into 13 different classes that you’ll cover within a 5-day period. Although this is an extensive course, you can finish it up in under a week and start using your newly developed social media marketing techniques in record time.
This could be an ideal option for those who want to learn real skills within a short period of time, while still receiving an extensive level of education.
- edX’s Fundamentals of Social Media Marketing (In Partnership With Wharton)
This is our first university-level course, and it’s a fine option for anyone who wants to learn from a highly respected educational institution.
Although this course is also offered in partnership with edX, you’ll finish with a certificate offered by Wharton, which is an online branch of education offered by the University of Pennsylvania.
Even though it won’t be the same as a degree or diploma, a certificate earned through a widely-recognized university will almost certainly carry more weight than one offered through a random online course.
Potential employers and clients will definitely take note when they see this certification on your resume.
But what will you actually learn?
This course dives deep into the state of today’s digital economy, social media marketing, digital marketing as a whole, and eCommerce.
You’ll finish this program with a firm understanding of crucial digital marketing tools and apps.
This course will also equip you with various skills and knowledge related to social targeting and advertising, as well as influencer marketing, online advertising, and so much more.
We know what you’re thinking: “If this is a university course, does this mean that I need to apply to the University of Pennsylvania?”
The great thing about this course is that there are absolutely zero prerequisites, and you can sign up even if you have no prior experience with social media marketing.
Even better, you won’t have to attend classes in-person, and your studies are completely online. And if you’re picturing yourself studying for 8 hours a day, you can think again.
This course is seriously easy to handle, and you should be able to complete it in six weeks within just a few hours of study time per week.
Although this option is definitely manageable, the education you’ll receive is deep and extensive. It’s an ideal option for those who want to really understand how social media marketing works, rather than simply skimming over the surface.
- University of Illinois – Social Media Marketing Training (Certification Program)
Our second university-level course is another excellent option offered through the University of Illinois in partnership with Coursera.
This is probably the most well-known course on our entire list, as it has been receiving tons of media attention. Students from all over the world choose this specific course above all other options, and it’s easy to see why.
The INC Magazine even personally recommended it for their readers.
This course teaches you to approach social media marketing with a highly strategic mindset. You’ll learn to apply analytical skills to solve virtually any problem you’ll encounter in the digital marketing world.
Although analytical skills make up one large portion of this course, you’ll also focus on five other key sections, including a detailed look at the various digital marketing channels and a capstone project.
With its enviable reputation, this is one course that you should definitely consider.
- Udemy’s Social Media Marketing Masterclass
Take this course, and you’ll learn from two of the most widely-respected names in the social media marketing game: Phil Ebiner and Diego Davila.
This is another option from Udemy, and believe it or not, there are 23 courses squeezed into one package here.
Over 60,000 students have taken this course. Join their ranks, and you can learn how to use effective social media marketing methods on a variety of platforms, including Facebook, Instagram, Pinterest, Twitter, and many others.
In addition to “traditional” social media marketing techniques, you’ll also learn how to do things like email marketing and use Google Adwords. You’ll even learn how to use Quora as a valuable marketing tool!
Those are just a few of the most notable concepts that this course touches on, and there are plenty of others waiting for you. In total, this course spans a whopping 32.5 hours, making it one of the most extensive educational options out there.
Even with so many students who have taken this course, it maintains a solid average score of 4.5 on Udemy. You can’t really argue with those results, and this course is definitely an amazing option for anyone who wants to gain a firm grasp of social media marketing.
- Northwestern University – Social Media Training (Certification Program)
Here’s another university certification that will look great on your resume.
In partnership with Coursera, Northwestern University will help you learn how to design some incredibly effective social media campaigns. This course is all about taking full advantage of the multitude of tools available to social media marketers.
The cool thing about this course is that it includes a hands-on project that helps you learn real, applicable skills. You’ll create a real social media campaign and watch in real-time as it succeeds or fails. The lessons you’ll learn here will be extremely valuable.
As you might expect from a university-level course, your education is delivered in a highly structured, organized manner. The course is divided into various sections, including an introduction to social media marketing to kick things off.
Other sections include “the importance of listening,” an overview of content marketing, how to create social media engagement, and much more.
Because one section introduces you to the entire topic, this course is definitely a strong choice for anyone who wants to get started with social media marketing for the first time.
That being said, you’ll also learn plenty of expert-level knowledge that can help you excel in this industry and compete with the pros.
And like other university courses we’ve mentioned, there are no prerequisites and plenty of flexibility. Anyone can take this course, and you should seriously consider it.
- University of California – Content Marketing
Ready for another top-notch university course?
This one is offered by none other than the University of California, through UC Davis.
By the end of this 5-week course, you’ll have some seriously effective digital marketing skills that you can use to excel in the world of social media marketing.
There’s a strong focus on content marketing here, and this course might be especially effective if you want to develop a strong brand strategy for a particular product or service.
With the skills you’ll learn in this course, you’ll gain the ability to accurately measure the outcome of your content marketing campaigns and make the necessary adjustments for ultimate success.
The end goal is simple: gain the tools and the knowledge to build your brand’s reputation and authority through effective content marketing across multiple social media platforms.
This is a strong choice for anyone who wants to gain some highly targeted social media marketing skills. And like any university-level course, it’s going to look amazing on your resume.
- Instagram Marketing: How To Get 10,000 Followers
Many experts are of the opinion that today, Instagram is the most influential and effective platform for social media marketing.
The platform has shown its ability to adapt, add new features, and shift towards a strong eCommerce and advertising focus. Although Facebook remains a titan in the world of social media, the general consensus among many crowds is that Instagram now wears the crown.
If you want to focus entirely on Instagram marketing (which is always a smart choice), then this course is for you.
While many Instagram marketing courses teach you spend insane amounts of money in order to grow your following through paid methods, this course focuses instead on organic growth.
Instead of spending money, you’ll reach out to your audience and cultivate a strong sense of engagement in order to build a strong following. Using these methods, you can easily reach a following of 10,000 followers or more.
With this course, you’ll learn from Benjamin Wilson, a widely-respected name in the digital marketing world and a recognized Instagram expert.
You’ll complete this highly focused course in about 4 hours, which is definitely manageable for even the busiest working professionals. Even though you’ll finish up in a seriously short amount of time, this course is packed to the brim with useful information.
Don’t worry if you’re approaching this course with absolutely no prior knowledge of how to use Instagram effectively as a marketing tool. Benjamin Wilson will give you the full rundown on how to excel in this area, even if you’re a completely newbie.
If you’ve targeted Instagram as your social media platform of choice for your marketing efforts, then this course is an obvious choice.
- Facebook Marketing Mastery
Instagram isn’t the only social media platform on the block, and Facebook is still massively influential. Learning how to master this platform is never a bad move, and this course can make it happen.
Although there’s a strong focus on Facebook marketing as a whole, you’ll spend a significant amount of time focusing on Facebook Ads.
And who better to teach these valuable methods than Justin O’Brien? He’s a name that we’ve already mentioned before in this list, and his reputation is infallible within this industry.
This expert is definitely qualified to provide you with an in-depth education of various Facebook marketing tools and concepts, including the Facebook pixel, analytics, retargeting, and much more.
This course will take you approximately 11 hours to complete, which strikes a nice balance between an extensive and manageable education.
Over 50,000 students have taken this course, which should tell you a lot about its quality. Even with so many students, this course maintains a high average rating of 4.5 out of 5.
One of the key benefits of this course is the fact that it’s constantly updated. Sign up, and you’ll join an evolving community of like-minded students and a continuous stream of new, up-to-date information.
If you’re worried about keeping up with the latest trends on Facebook, then this could be the perfect option for you.
At the end of the day, Justin O’Brien has a solid reputation, and it’s fair to say that anything he touches seems to turn to gold. This course is definitely no exception.
- Complete Facebook Training: The Masterclass Version
If you’re looking for another strong Facebook marketing course, David Davila gives us another intriguing option.
Like Justin O’Brien, Davila also covers Facebook ads in this course. But you’ll also enjoy a slightly more broad focus, as you’ll cover things like Facebook video marketing and general monetization strategies.
You’ll even cover Instagram marketing techniques,which makes this course an amazing all-around option.
After you’ve finished this 11-hour course, you’ll learn about Facebook pixel, retargeting, and plenty of other crucial digital marketing skills.
And best of all, you won’t need any experience with Facebook marketing. This course targets professionals of all ability levels, and you can join as a total newbie.
- Suppoman’s Facebook Marketing Course
If you’ve never heard of Suppoman before, rest assured that he’s an absolute rockstar when it comes to Facebook marketing.
40,000 students and counting have gotten to know Suppoman very well by taking this course, and they’re all leaving incredibly positive reviews.
If you want to focus on Facebook marketing, then this is the course for you.
The cool thing about Suppoman is that he’s constantly improving and perfecting his own digital marketing efforts with Facebook.
Suppoman isn’t one of those teachers who mastered Facebook marketing five years ago. He’s heavily in the industry right now, which means that he’s constantly evolving and staying up-to-date with the latest and greatest methods.
And because he updates this course every time he makes a new discovery, this means you’ll always have the most modern, effective, and innovative Facebook marketing techniques at your fingertips.
Suppoman teaches you how to target your ideal audience with techniques like Facebook Ads, organic traffic, retargeting methods, and much more.
Suppoman can help you achieve your Facebook marketing goals. All you need to do is sign up, and he’ll make it happen.
- How to Use Facebook for E-Commerce
Social media marketing is quickly becoming one of the most valuable eCommerce tools on the web.
With new innovations on platforms like Facebook and Instagram, eCommerce sellers can now reach customers on social media and instantly sell products through the platform itself.
Facebook is definitely a big proponent of this, and you can reach incredible sales numbers with Facebook ads.
If you’d like to learn how to use Facebook ads for Ecommerce, then this is definitely the right course for you.
With this course, you’ll learn how to integrate well-known eCommerce platforms such as Shopify and Woocommerce with your Facebook pages and ads.
But what kinds of specific skills will you learn?
After you’re finished with this course, you’ll have a firm understanding of website conversion ads, Facebook ad optimization, and much more.
You’ll also know how to get the most bang for your buck when setting up Facebook ads, without wasting tons of money on ineffective techniques.
In addition, this course will teach you how to write effective ad copy and build lookalike audiences.
This course dives seriously deep into the technical aspects of Facebook marketing, especially when it comes to ads.
You’ll finish your education with a deep understanding of these technical skills, and how to use them to excel with your Facebook marketing techniques.
- Facebook Retargeting Crash Course
Retargeting is one of the most crucial parts of Facebook marketing, and digital marketing as a whole.
But what exactly is retargeting?
Also known as remarketing, the retargeting process allows you to focus on customers who have visited your website or content in the past.
With a simple piece of code, you can ensure that when your customers see ads in the future, they’ll see ads that lead them back to your site (providing they’ve already visited your site once before).
It’s a great skill to learn, and this course can help you figure it all out.
And once again, we have to give full credit to Diego Davila, who is the instructor and the mastermind behind this course. We’ve already stated that he’s a recognized name in this industry, and thousands of students who have taken this course have nothing but good things to say about him.
It’s important to note that this course doesn’t just apply to newbies. Sure, you’d definitely benefit from this knowledge if you’ve never engaged in Facebook marketing before… But even Facebook veterans can seriously boost their marketing capabilities with retargeting.
If you’re familiar with retargeting on Facebook, you’ll know that it all revolves around something called the Facebook Pixel.
This course goes into depth with the Facebook Pixel, teaching you how to install the pixel on your website and test your Facebook pixel. When you’ve optimized your pixel, you can move on to even more advanced techniques.
Once you fully understand how to use the Facebook pixel, you can learn how to generate both hot and cold traffic, and fully integrate the pixel into all of your future marketing campaigns.
Not enough education for you? Well, there are plenty of other useful skills you’ll learn, including Facebook pixel events, using dashboards, and making sense of all the statistics that you’ll see with your pixel.
At the end of the day, it’s probably one of the best courses on the web if you want to focus on understanding how to use Facebook pixel.
- How To Succeed With Influencer Marketing on Instagram
Make no mistake, influencer marketing is massive right now.
Everywhere you look, it seems like big brands are investing heavily into marketing their products on social media with a little help from some of the biggest influencers in the world.
Influencer marketing is a no-brainer for tons of brands out there. It’s extremely cost-effective, it results in higher conversions, and it encourages engagement with a highly targeted audience.
In short, influencer marketing is superior to traditional advertising in almost every way conceivable.
And if you want to learn how to make the most of your influencer marketing efforts, you need to get the right education.
Why not try this incredible course, which was created by two entrepreneurs who know the industry inside and out?
We have Antonio Araujo and Marina Arantes to thank for this incredible course, which has helped over 15,000 people master the art of influencer marketing.
Although this course will definitely be useful for brands who want to understand the process of influencer marketing, it focuses on the other side of the equation – the influencer side.
Take this course, and you’ll learn how to build up your Instagram profile with the overarching goal of becoming a highly profitable influencer.
Follow the guidelines set forth in this course, and you’ll soon have tons of brands approaching you and asking if you can help them market their products.
With the skills you’ll learn in this course, you’ll have the ability to help them with a number of strong marketing techniques that’ll make you stand out in a world full of other influencers.
Many people dream of becoming an Instagram influencer. In many ways, the goal is almost like being an actor or a musician.
But if you want to actually profit from this income method, you need to take a structured approach. You need to treat influencer marketing like it’s a business.
And if you want to accomplish this, then this course is a great option.
- Instagram Marketing: All You Need To Know
Ask an average person about Instagram marketing, and they’ll probably tell that the most important thing is to get as many followers as possible.
But is this really true if you’re running a brand, and you’re trying to increase your sales?
After all, having tons of followers doesn’t necessarily equate to increased sales and profits. In order to succeed with Instagram marketing, you need to find a way to turn your followers into customers.
In other words, your Instagram marketing methods need to covert.
Well, if you’re still trying to wrap your mind around this challenging concept, you can certainly benefit from this incredible course.
You’ll discover that when it comes to conversions, your content is incredibly important. You’ll learn how to create compelling, high-quality Instagram posts that’ll draw your customers in.
You’ll also learn how to create posts that effectively target your niche and your ideal customers. To do this, instructors will show you how to choose relevant, trending hashtags. You’ll also learn how to write the best captions with an advertising copy approach.
Once you’ve created your top-notch content, the only thing left to do is schedule your posts and implement as much automation as possible going forward.
This course will cover all of these useful topics and so much more.
Don’t have a business to promote? No problem! You can use all of the skills in this course to become a highly prolific Instagram influencer. You’ll quickly reach the point where you can rake in tons of cash through affiliate marketing alone.
This is an incredibly versatile course, and almost anyone can benefit from it. Whether you’re running a brand or you’re just a normal person on Instagram, this course is a no-brainer.
- University of Pennsylvania – Viral Marketing
If you’re still searching for a high-quality university-level course, then why not try this Viral Marketing course by the University of Pennsylvania?
Just like influencer marketing, viral marketing is quickly becoming one of the biggest trends in digital marketing.
But what is viral marketing?
Chances are, you’ve seen it before. Viral trends are all over the internet – the only difference here is that viral marketing involves some kind of product (hopefully yours!).
The goal is to get your customers to share your product on the web, usually with social media. With any luck, this viral form of marketing will spread like wildfire across the internet until almost everyone is aware of your brand.
Easier said than done, right?
Well, with the help of Professor Jonah Berger, you can learn exactly how to implement effective viral marketing techniques with your own endeavors.
In this course, you’ll focus on making your marketing campaigns exponentially more “shareable,” regardless of which social media platform you’re using.
You’ll also learn how to create content that is inherently contagious with a wide range of different techniques, including sticky messages and much more.
If you want to gain a deep understanding of viral marketing, then why not learn from one of the top universities in America?
- How to Break 1 Million Views on YouTube
For a lot of people out there, getting one million views on YouTube sounds impossible.
Why even try?
The only way you’re going to make this happen is through sheer luck and determination, right?
With this course, you’ll discover that in order to reach that 1 million view milestone, all you need to do is utilize a number of effective strategies.
With a course like this, it’s important to look at the reviews. After all, the course itself promises to help you gain 1 million views. So what kind of success are the other students experiencing?
Well, 1,500 students have taken the course so far, and the reviews are overwhelmingly positive with an average score of 4.4 out of 5. What this means is that almost all of them are successfully achieving real results with this course.
The skills you’ll learn here are extremely versatile. If you’re a professional marketing specialist, you can help your clients become more influential on YouTube.
And if you’re building a YouTube channel for your own brand (or around your own personality), this course could help you reach your full potential.
As we all know, it’s not easy to become big on YouTube. With their new algorithms and policies, building an effective YouTube channel from scratch is harder now than ever before.
But with a course like this one, even your wildest dreams can be within your grasp.
- Using YouTube Ads for Marketing
Let’s continue with the YouTube trend, and discuss another course that can help you excel on this massive platform.
Christopher Greenwood is the mastermind behind this one. If you’ve taken a few digital marketing courses before, you might recognize the name – this guy has taught over 22 courses in the past, and he’s helped almost 40,000 students reach their marketing goals.
He has also written bestselling novels, and he has a serious track record of success as an entrepreneur. In short, he’s the ideal candidate to teach a course like this, and you’re sure to learn a ton about YouTube ads.
But wait a second… What exactly will you learn, specifically?
You’ll learn how to create an entire campaign around YouTube ads from start to finish, using advanced settings and tools.
You’ll also learn from live examples of successful YouTube ads put forth by Christopher Greenwood, who uses creative, interactive teaching methods to bring you the best possible education.
If you want to create highly effective YouTube ads that seriously boost your profits, this course is a great way to learn how.
- Targeting With YouTube Ads
YouTube has evolved into a highly sophisticated platform with some very advanced algorithms.
This is great news for advertisers, as it allows you to create some seriously targeted YouTube ads.
But you can only take advantage of these techniques if you understand the underlying secrets of the YouTube algorithm and its overall system.
Thankfully, there’s a course that can teach you everything you need to know about these secrets, and how to use them for insane levels of profit as you create your YouTube ads.
Take this course, and you’ll learn how to actually measure the success of your YouTube ads, and figure out whether or not your techniques are actually successful.
That’s the first step.
Once you’ve figured that out, this course will teach you how to optimize your YouTube ad campaign, use remarketing techniques, and let your conversions skyrocket.
Don’t expect a long, extensive course with this one.
In fact, it’s actually pretty short. But a quick crash course on some seriously effective YouTube ad techniques might be exactly what you’re looking for.
This is definitely a stellar option for anyone who wants to push their YouTube ads to the limit – whether you’re a veteran or a complete newbie.
- Using LinkedIn’s Marketing Functions
Is LinkedIn really an effective social media platform? Can it provide you with lucrative marketing opportunities?
You’d better believe it!
So many entrepreneurs sleep on LinkedIn, and that’s why you should take full advantage of this platform. If no one else is taking advantage of this opportunity, that means you’ll enjoy much less competition
And when you’re advertising, that’s always a good thing.
If you want to focus on LinkedIn marketing, then you should definitely consider this course.
Specifically, this course will help you tackle complex B2B strategies on the platform for lead generation, boosted sales, and so much more.
Because LinkedIn is such an often forgotten marketing platform, it’s sometimes tough to find an effective course that covers the important skills.
But thanks to Rosie Vaugh, you can find this rare gem on the web without too much trouble. Rosie Vaugh is a highly respected and accomplished entrepreneur, as well as a blogger and social media consultant.
She definitely knows her way around LinkedIn, and you’ll learn all kinds of useful strategies as you progress through this course.
Going against the grain is always a smart move, and marketing on LinkedIn is a great way to do that.
And if you want to learn from a serious pro, this course is a solid choice.
- Using Twitter Ads for Higher Conversions
Twitter is another platform we’ve failed to mention so far, and this list wouldn’t be complete without a course that focuses on this lucrative social media presence.
Twitter has been around for countless years now, and it has shown real staying power. Far from being a social media platform for teens and fashionistas, Twitter is used as a legitimate media source and a place for heated discourse. Twitter is even used by politicians who want to communicate directly with their supporters.
And yes, Twitter is also an advertising platform with incredible potential.
Sign up for this course, and you’ll learn how to run Twitter ads like the pros. Not only that, but you’ll learn how to take advantage of highly effective retargeting techniques.
You’ll also learn the foundations of strong budgeting when setting up your Twitter ads. Use these methods, and you’ll always feel like you’re getting a strong return based on the money you’re investing for your ads.
You’ll also go over the bidding process which is associated with Twitter ads, and this is something that not all students will be familiar with.
As you progress through the course, you’ll also gain a firm understanding of the different types of Twitter ads that you can choose between when you set up your campaigns.
When you’re finished going over all of this useful information, you’ll know exactly how to set up Twitter ad campaigns that convert like no tomorrow.
Although it’s not the only Twitter course on the block, it’s one with plenty of positive reviews and up-to-date information.
Remember, even if you’re a total social media pro, it always pays to check out a course every now and then.
Because if there’s one industry that moves insanely quickly, it’s the world of social media. It seems like every single week, there’s a new feature or app being introduced, and this can completely change the platform and the way that advertisers approach it.
An effective strategy would be to take a new course every six months or so. With this approach, you’re always tackling your marketing endeavors with modern, innovative techniques.
Many of these courses are pretty short and manageable, so it really shouldn’t be too hard to keep up with the academic demands.
Remember, the best investment you can make in your business is an investment in yourself. Education improves your skills, gives you a better understanding of the overall industry, and puts you in a position where you can actually reach your customers.
There’s always something more to learn! Even if you think you’ve totally mastered your social media platform of choice, you can bet your bottom dollar that there are secrets out there that you’re not aware of.
The smartest marketers out there are always hungry for more information. They understand that their educational journey is never truly complete.
If that’s not enough to convince you, consider this:
Many of the techniques and skills you’ll learn in these courses will lead directly to higher levels of income.
Learn the skills, and make more money. It’s that simple.
So what are you waiting for? Put on your thinking cap, sign up for one (or more) of these courses, and take your first steps towards better marketing today.