Have you heard people talking about Instagram Mastery 3.0?

If not, it's supposed to be THE course about Instagram...

This review is going to give you a clear understanding about the course contents, the course creator Ben Oberg, who this course will benefit and why the digital marketing model via Instagram will be the one for you.
PLEASE NOTE: I am in no way affiliated with Ben Oberg or any of the other courses or creators I might mention in this review.
Hi, my name is Ippei, and I have spent well over $100k on social media marketing in my day. I'm by no means a guru, but these days I make well over $50k per month with my online businesses. 

I've done Dropshipping, Affiliate Marketing, FBA (Fulfillment by Amazon), Blogging, and yes, I successfully run a Social Media Marketing Agency. My best online biz is Local Lead Gen, but more on that later.

This is my take on Instagram Mastery 3.0.

Let's see what Ben has in store for us!

1. What is Instagram Marketing 3.0? 

Instagram Marketing 3.0 is a 4 week online program with the goal of using Instagram to grow your existing business with step-by-step methods taught by an Instagram expert.

This program focuses on how to effectively market your products or business on Instagram, branding yourself as an expert, and passively getting sales from Instagram.

Ben says that this course will teach you:
• How to start your own six figure Instagram business in 30 days
• It includes four weeks of online training, with
• Recorded videos, templates and worksheets.

Once you hit the pay button, you get access to the entire program and any future updates.

Ben shows you in a step-by-step format how to
  • pick your niche,
  • start an Instagram account,
  • add 10,000 to 100,000 followers, 
  • and monetize it in various ways. 

These are the modules included in this course:

There are 21 modules in this course. They are:

  • Module 1 – Setting up your account
  • Module 2 – Content Mastery Part 1
  • Module 2 – Content Mastery Part 2
  • Module 3 – Art of the Algo
  • Module 4 – Ranking Content
  • Module 5 – Building a brand
  • Module 6 – DM groups & Powerlikes
  • Module 7 – IGTV
  • Module 8 – Instagram Stories
  • Module 9 – The Interaction Methods
  • Module 10 – The Fanpage Strategy
  • Module 11 – Ads
  • Module 12 – Influencers/Shoutouts
  • Module 13 – Social boosting/Exterior Engagement
  • Module 14 – Increasing Engagement
  • Module 15 – Growing an account for 0 to 10k LIVE
  • Module 16 – Top Instagram niches (repost accounts only: not for personal brands, businesses) & Hacks To Grow Each Niche
  • Module 17 – Paid Ways to Grow
  • Module 18 – Monetization (Ecom + 9 other ways)
  • Module 20 – Important tricks & hacks
  • Module 21 – Instagram Tools & Apps
As you can see from the course layout, you get a lot of content that focuses ONLY on Instagram. 

Ben offers advice on tools and strategies that will allow you to create all your advertising, funnels, content and processes to put you on the road to success.

Ben also has support teams and mentoring set up, where you get weekly access to the course creators. A community of like-minded people is a great place to find support & something I believe in strongly.

It really helps!

2. Who is Ben Oberg? 

Ben Oberg is a successful entrepreneur & founder of the Millionaire Mafia training and mentoring programs. He enjoys massive popularity with his 'benoberg' Instagram account where he shares motivational messages and lifestyle photos as a self-made millionaire.
According to his website bio, Ben Oberg graduated high school with a 3.6GPA. After graduation, he spent four years in professional sales. 
His products include Millionaire Mafia Instagram Mastery, Millionaire Mafia Marketing and Affiliate Mastery and Millionaire Mafia Crypto Mastery. They can all be found his website at: https://www.millionairemafiaempire.com/

According to Ben:
"My company has taken new businesses from 0 to over $100K per month in revenue as well as worked with already existing businesses by adding six figures per month in revenue to their current income!"

Which is why he is qualified to present a course on digital marketing. 

3. How Does Digital Marketing Work?

Basically, digital marketing refers to any online marketing efforts or assets.

Social Media Marketing, Pay-Per-Click advertising, and even blogging are examples of digital marketing. Digital Marketing helps introduce people to your company and convinces them to buy from you.
Digital marketing is a great option for any business and is much more effective than traditional marketing (like printed marketing).

Digital marketing helps all kinds of businesses to grow—from mom-and-pop shops to internationally recognized universities and beyond.

That’s the beauty of advertising online. If you know who you want to target, you can use digital marketing to target anyone, anywhere.

4. Is Digital Marketing Legit or a Scam?

There’s no denying that digital marketing is a robust industry that can have a significant effect on your business. It is the CORE COMPONENT of my biz, so is it legit? 100% YES. 

Unfortunately, there are several cases in which a so-called “marketing agency” will prey on unsuspecting or uninformed business owners and managers.

These hoax companies make false promises and take advantage of people who are trying to grow their businesses. 

Choose who you deal with carefully...

Bottom line: The biz model is legit, but not all the players in the industry are.

5. How much does Ben Oberg's Instagram Mastery 3.0 Cost? Any Specials?

First, let me include Ben's sales pitch and tell you what you'll get when enrolling for Instagram Mastery 3.0:

  • Instagram Mastery 3.0 Training
  • Full coaching and training
  • Influence Society™ 2 month’s free access
  • BONUS #1: High-Ticket Client Closing Script
  • BONUS #2: IG Team Hiring Guide
  • BONUS #3: Top Instagram Resources & Tools
  • BONUS #4: 3 Successful Students Interviews (From All Ages)
  • BONUS #5 - 21 Ways To Stay Motivated Audio Training
  • BONUS #6 - DFY Content for Top 10 niches on Instagram + Bonus Training
  • BONUS #7 - Hashtag Secrets Checklist
  • BONUS #8 - Printable Version Of IGF Principles
  • BONUS #9 - High Ticket Client Closing Sales Funnel
  • $5000 discount + bonuses
According to Ben, this is all worth $6,000. He calls this the "Everyday price."

The Marketing Hook Price (Today only): $997

OR, 2 x payments of $597.

Pros of Instagram Marketing 3.0

6. Easy to digest

This is 100% beginner friendly. This program is designed to work for a total novice without any prior experience. Through the 4 week course you will get everything you need to grow Instagram accounts to 10k to 100k followers and then monetize them by using one of the dozen monetization methods we discuss.

7. New Updated Content Every Month

Social media changes fast. So, it’s good to know these guys are making sure you get the most up to date relevant info so you can stay on top of your game.

8. Cheat Sheets & Easy Templates

Ben & team have done a great job in making your life easier.

9. The Exclusive Instagram Marketing Community

Half of success is what you know, the other half is who you know. You’ll get access to a private community of marketing instructors & peers.

Cons of Instagram Marketing 3.0

10. Cost

At $997, it's not the cheapest digital marketing course out there. And then it ONLY covers Instagram, nothing else.

11. Fine Print

Check out the following: 
"Prices are subject to change without notice. All digital products are excluded from the 100% money back guarantee and non-refundable unless stated otherwise."

12. Competition is High

While you can reach a global audience with digital marketing, you are also up against global competition. 

Ben fails to mention anything about competition and what a cut-throat industry it is. Starting out as a small fish in the ocean of SMMA's is NOT for the feint of heart or those not willing to work their butts off.

It’s challenging to stand out against competitors & grab their attention among the many messages.

Ben teaches you nothing that's really gonna make you stand out.

13. Target Market

Using Instagram, you need to know that you will only be targeting a Limited Audience. Ben doesn't mention this...

Yes, Instagram has a huge active monthly user base with about 800 million active users. BUT, this audience is mainly made up 18 to 29 year olds, so, if your product is for a different demographic... 

14. Do Ben Oberg's Students Actually Make Money?

Well, this should actually be listed under another negative / con of the course. 

I cannot find any testimonials from Ben's students. There's nothing on the course website.

There's nothing on YouTube. 

Draw your own conclusions... Maybe Ben feels he doesn't need them.

15. Who's a Good Fit for Instagram Marketing 3.0

The Instagram Mastery 3.0 is for anyone who wants to start advertising/marketing on Instagram. Instagram has been proven to be great for growing businesses - IF you have a product or service that's aimed at a younger crowd.

If you don't mind learning a new skill and you don't have the marketing budget of a big company to hire a professional to do your Instagram Marketing for you, then this course is certainly an option. 

16. What alternatives are there to Ben's Instagram Marketing 3.0?

If you want to learn more than just about Facebook Ads & Instagram posts then Paid Traffic Mastery by Molly Pittman might be a good fit for you.
You’ll get training on advertising platforms such as Google, YouTube & even LinkedIn (not many LinkedIn courses out there)

This course is currently available for $495.
Another option is 6-Figure Facebook Ads Agency by Billy Willson. If you're looking to expand beyond just one niche, this is one to consider..
It’s an easy course to follow & Billy does a good job in sharing proven funnels for different niches. There’s also a really good section on cold calling.
Billy’s course is currently available for $1 500 though… Ouch.

How Does Social Media Marketing Stand up to Others? Like Dropshipping, & Lead Generation?

I’ve learned a few things during my numerous dabbles in online biz models.One of the main things I’ve learned is that different biz models suit different people.

Each biz model comes with their own set of pros & cons. In the end, it’s really up to you to do your homework & see what’s gonna be best suited for your personality type.

If you’re struggling to figure just how to do this, then I can highly recommend MJ DeMarco's book, The Millionaire Fastlane.

If you’re serious about business, then trust me – this book has got to have a top spot on your must-read list.

Great, but how’s it gonna help me NOW?

Simple, for now, just follow MJ’s C.E.N.T.S model: Control, Entry, Need, Time, Scale.

Just applying this one simple technique will already prove invaluable in helping you pick which biz model works for you.

For today, let’s focus on just two of these…

18. Entry:

Lead generation is all about initiating consumer interest in your products and services (i.e. the first two stages of the buyer’s journey). In contrast, digital marketing addresses the entire buyer’s journey.

19. Need:

Initiating consumer interest is the process of getting people interested in what you have to sell (creating demand); lead generation is the task of turning that interest into names and contact details (leads) that you or your sales teams can follow up with.


Instagram Master 3.0 is definitely for beginners who have no prior experience of Instagram. Ben takes you through all the steps from the very start of setting up your IG Account to more advanced topics such as building a High Ticket Client Closing Sales Funnel. 

Later modules are more advanced and even someone with prior IG experience will benefit from them.

Overall, if you are looking to learn ONLY about Instagram marketing, then this is a good course.

The price point though, might be wrong for most students.

Also, I wouldn't hedge all my bets on only Instagram...


19. Ben's Course works, but Generating Leads is Better, Here's Why:

Digital marketing and lead generation are two different things, but they’re not completely unrelated either. Every effective digital marketing campaign that touches on every stage of the marketing funnel must include a solid lead generation strategy, ensuring that prospects are nurtured into becoming customers.

Lead generation, however, is both a science and an art. And it's MUCH more effective.

Lead generation is all about initiating consumer interest in your products and services (i.e. the first two stages of the buyer’s journey).

In contrast, digital marketing addresses the entire buyer’s journey.

It's also hella more expensive than FREE organic traffic.

It takes MORE TIME to implement and ANYONE can copy your ad campaigns and methods.

And finally, your client retention is terrible. Lead Gen however, is the opposite.Your CLIENTS seek you out, not the other way around...

You make business partners who later become friends. 

Want to know more? Read below:

Local Lead Generation

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