That’s right, this is an honest, unbiased & totally fair review – Based purely on my fantastic observational skills & my certificate in 101 ways to spot a scam.I’m just kidding about the certificate (…it’s actually a diploma…)
PLEASE NOTE: I am in no way affiliated with Alex Becker or any of the other courses or creators I might mention in this review.
SO, who am I? Good question… & as much as I would love to answer that, I’m pretty sure none of you signed up for a 3hr debate on if you can ever truly know yourself…For now, let’s go with Ippei. That’s my name. Hello!
1. What is The Black File?
Alex will extensively focus on HOW to get advertising traffic to convert
During this course Alex gives out most of his own ads & landing pages. Yes, the actual ones he uses himself... You know the ones he’s used to create some serious wealth with… yeah, those!
Once you’ve signed up, you’ll get instant access to the first phases of the program. This will show you the overall process & get you started building your advertising system & incorporating these into your business.
The final phases will be delivered to you…
Wait what? Oh yeah, you’ll get a physical flash drive with the final 2 phases on. How’s that for keeping your formula secrets?
2. Who is Alex Becker?
Alex is currently the CEO of Hyros software company.
3. How Does Paid Advertising Work?
Paid advertising is a form of Digital Marketing & is basically any type of advertising you need to pay for…
…probably why it’s called Paid Advertising
With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), & display ads.
4. Is The Black File Legit or a Scam?
It’s basically where “this course will only be available if you sign up today” & then still finding it months or years down the line.
His “live webinars” when it’s clearly not is another great example.
The truth is, most marketers out there use the same tactics… haters gonna hate.
In my honest option: Alex isn’t a scam artist.
I get why many would claim such harsh words for him… But he’s all grown up now. Shedding his once flashy look-at-me image for a seriously selective & highly profitable company…
5. How much does Alex's Black File Course Cost? Any Specials?
That being said, because it’s a very specialized course that will only appeal to a select few, I think it’s fairly priced.
Currently the price tag is standing at $697 once off or 4 payments of $199 each.
See below for the list of benefits as per site page.
Pros of The Black File
6. ROI Campaigns in Their Entirety
It’s a win-win guys & gals.
He’s been very successful & has constantly maintained this. He really does know what he’s talking about when it comes to Big Ticket Upsell
8. Clone & Scale the Niche
The best part is after you’ve seen it works, you just clone it & adapt slightly & off you go with another niche…
Alex’s tech company, Hyros, proves just how much software industry knowledge he has.
Any ideas, suggestions & advice he’d part with is invaluable - so take it.
Cons of The Black File
11. Specialized Course
However, it does mean that even if you’re interested in all of this – unless you’re already familiar & above all – profitable – with which ever online biz model you’ve got going – then this is not the course for you.
Alex can be rather intimidating. He can at times be quite blunt & could come across as one of those larger-than-life personas.
So, for those easily offended by profanity & straight talking, let this serve as a trigger warning.
13. No testimonials
14. Do Alex Becker's Students Actually Make Money?
15. Who's a Good Fit for The Black File?
This program is designed for people with an existing business, who already understand the basics of paid advertising.
So this course is NOT for beginners.
16. What alternatives are there to Alex's Black File?
It’s an easy-to-follow introductory course & won’t take up much time clocking in at just over 3hrs.
It’s not very in depth but it will definitely give you a feel for the industry.
Plus, as of publishing – Marketing Agency is a Free Course.
She also covers how to run Google, YouTube & LinkedIn Ads.
If advertising on social media is the route you want to take, this should be one of your first investments – especially at only $495.
How Does Social Media Marketing Stand up to Others? Like Dropshipping, & Lead Generation?
Although personalities might differ, we all have one goal in mind – To have a Profitable Business.
The best way to find something that will work for you is to cut through all the BS out there & find out for yourself.
I’ve found MJ DeMarco’s book, The Millionaire Fastlane a fantastic help getting rid of all the over inflated & sometimes ridiculous claims out there.
I’ll just quickly touch on two points that made me decide.
Well, it boils down to if you have the ultimate control over our company or not.
In other words, if someone higher up the food chain makes a decision, could that in effect, half your income…
Not much you can do about that.
Same issue with Paid Advertising. As you all know, the rising costs of ads are staggering & don’t seem to be inclined to decrease any time soon.
With Local Lead Generation you don’t have this issue as you rank organically.
However, it stands true.
Having your own business is not the easy laptop lifestyle everyone claims. In most cases it takes hard work, long hours & it’s a never-ending cycle.
Which provides you with a truly passive income & allows you the freedom to spend your time the way you truly want to.
This CANNOT be done without a well-structured back end… which means that you 10-fold the money you’d spend on advertising but create a stacking recurring income.
In short – This is the method on how to replicate what Alex has created through information marketing.
It would be awesome if he just included this within his numerous other coaching programs.
But that wouldn’t be internet marketing, now would it? Always Upsell being the catch-cry… & Mr. Becker is the King of Upsell.
I think that if you’re using Paid Advertising & wanna see better results – then Alex is the Man the show you how.
It is however not for everyone. There are risks involved, as with everything in life.
Just know that here, the stakes are much higher.
pARTING THOUGHTS ON DIGITAL MARKETING
19. Alex's Course works, but Generating Leads is Better, Here's Why:
The real difference comes into play when you weigh up organic vs paid.
This is what I mean:
Organic vs Paid
Organic searches will always gain top spot in search listings & will continue to bask in the beautiful advantage of longevity.
Paid Advertising is great don’t get me wrong, but I view it more as a short-term solution.
Temporary Listing Results
One big disadvantage with Paid Advertising is that as soon as your budget runs out, your listings will disappear.
Increasing Pay-Per-Click Marketing Costs
Pay-Per-Click Marketing can sometimes be costly.
When bidding for keywords, even though you are only placing bid for sometimes less than $1, eventually they mount up - especially if you get caught in a bidding war.
Fewer Clicks than Organic
This shows the advantages of ranking organically instead of paying Google to pin your page to the top of search results.
Not only do most users ignore sponsored search results; they’re also more likely to distrust the brand that’s advertising itself.
It’s not something that most PPC platforms openly discuss, but there’s a very real possibility of click fraud. This occurs when PPC advertisers barrage their competitors’ ads with fake clicks from different IP addresses, racking up expensive bills from ghost traffic
Now let’s take Organic:
In comparison to paid search, organic search comes with zero upfront costs.
All you need with organic search is time. That time commitment can range from researching SEO basics to building a strategy to creating optimized content and more.
When it comes to organic search vs. paid search, return on investment (ROI) is an undeniable point of discussion.
No matter the channel, whether it’s organic search, social, or paid search, you want a return on your efforts.
That’s why almost 90% of marketers say SEO is successful in returning an impressive ROI
Organic search also delivers benefits that compound.
When you launch and maintain your SEO strategy, as well as expand on it, you maximize all the advantages of organic SEO.
Local Lead Generation
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