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SO…you’re actually making money with your online biz…& after getting a taste of it, you want more… Are you ready for the Big Leagues?If so then Alex Becker’s Black File might just be the course for you.It cuts through the clutter & drops you right smack into the world of Big Ticket Upsells.Before we go any further, I feel like I should show you my cards - full disclosure…

That’s right, this is an honest, unbiased & totally fair review – Based purely on my fantastic observational skills & my certificate in 101 ways to spot a scam.I’m just kidding about the certificate (…it’s actually a diploma…)

PLEASE NOTE: I am in no way affiliated with Alex Becker or any of the other courses or creators I might mention in this review.

THIS MEANS: You get an honest review without me getting paid to say nice things.

SO, who am I? Good question… & as much as I would love to answer that, I’m pretty sure none of you signed up for a 3hr debate on if you can ever truly know yourself…For now, let’s go with Ippei. That’s my name. Hello!

I’ve got a few good years & a good few multi figured online businesses under my belt… figured that should give me a leg to stand on when giving you lot some advice & on that note, how about we get started & see if The Black File turns you into a major league player… or if it gets given the Yellow Card.

1. What is The Black File? 

The Black File is a 6-week online program with one goal in mind… The brutal mastery of Paid Advertising & scaling.
Alex will extensively focus on HOW to get advertising traffic to convert
During this course Alex gives out most of his own ads & landing pages. Yes, the actual ones he uses himself... You know the ones he’s used to create some serious wealth with… yeah, those!
This course works a bit differently than your usual ones.
Once you’ve signed up, you’ll get instant access to the first phases of the program. This will show you the overall process & get you started building your advertising system & incorporating these into your business.
The final phases will be delivered to you…

Wait what? Oh yeah, you’ll get a physical flash drive with the final 2 phases on. How’s that for keeping your formula secrets?
  • PHASE 1

  • PHASE 2

  • PHASE 3

  • PHASE 4

Phase 1: Structuring Front End Offer
The first step to achieving mass scaled advertising is knowing how to use your front end offers to pay for ad costs… while simultaneously delivering 3-5 x ROI as a bonus.
Imagine being able to get 2,000-3,000 new targeted email leads a day…
…Now imagine getting paid for each of those…

This is what you’ll get in Phase 1:
- The exact type of offers to sell as your front end
- The exact landing pages & ads to massively ups the opt in rate
- Copy & paste cold traffic sales templates that work with any niche
- Alex’s high converting slides template - he uses it in every new pitch
- Testing your offers & improving them before cold traffic
- Long Term conversion of cold traffic
- Creating offers you can scale for years to come
- Alex’s blueprint for the exact funnels used to double his sales

2. Who is Alex Becker? 

Alex Becker is probably the best-looking Marketer On the Planet (or so I've been told by female colleagues). Anyway, putting his apparent good looks aside, he’s actually a very successful online/tech entrepreneur.
Known for his popular straight shooting YouTube videos, Shopify training program, as well as his best-selling book “The Ten Pillars of Wealth”
Alex is currently the CEO of Hyros software company.

3. How Does Paid Advertising Work?

Digital marketing: Any marketing that uses electronic devices to convey promotional messaging and measure its impact

Paid advertising is a form of Digital Marketing & is basically any type of advertising you need to pay for…
…probably why it’s called Paid Advertising

With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), & display ads.
Efficient digital marketing campaigns capitalize on all channels for advertising. Although paid advertising costs more than opposed to owned or earned advertising, paid forms of advertising are an efficient way to expose your company’s name to a broad audience.

4. Is The Black File Legit or a Scam?

A few years back, Mr. Minimalistic use to be rather flashy with his Lambos…combined that with numerous products & courses launched over the years – some better than others… you understand why the following comes up when searching his name.
Alex is very slick with his webinar funnels…with some white lies like his favorite one - The Scarcity Tactics. Those familiar with Dropshipping should know this one very well…
It’s basically where “this course will only be available if you sign up today” & then still finding it months or years down the line.
His “live webinars” when it’s clearly not is another great example.
The truth is, most marketers out there use the same tactics… haters gonna hate. 
Alex’s products are mostly rock-solid. Some certainly could improve, as all things could…but the basis to create your own online business is there.
In my honest option: Alex isn’t a scam artist.
I get why many would claim such harsh words for him… But he’s all grown up now. Shedding his once flashy look-at-me image for a seriously selective & highly profitable company… 

Plus & he’s funny AF (Go watch some of his YouTube Video’s & you’ll get what I’m saying)

5. How much does Alex's Black File Course Cost? Any Specials?

Although The Black File is not cheap, it’s also not the most expensive course out there.
That being said, because it’s a very specialized course that will only appeal to a select few, I think it’s fairly priced.
Currently the price tag is standing at $697 once off or 4 payments of $199 each.
See below for the list of benefits as per site page.

Pros of The Black File

6. ROI Campaigns in Their Entirety

You literally go inside Alex’s own ad accounts & review his $5,000-$12,000 3-5x ROI campaigns in their entirety.

Alex basically uses his actual accounts as case study that you will be learning from with pros & cons of each strategy explained & results are shown.
Plus, they have a fantastic 30-day full refund policy with no catches. So, even if you find that it’s really not the course for you then you can get your money back…
It’s a win-win guys & gals. 

7. Alex

Sounds weird but yeah, Alex is a pro. You can say what you want about the man but boy oh boy - he knows how to Upsell.
He’s been very successful & has constantly maintained this. He really does know what he’s talking about when it comes to Big Ticket Upsell

8. Clone & Scale the Niche

Alex teaches you the ability to target your ad to specific niche markets, days of the week, times of the day and target specific cities or specific countries to gain traffic from your ideal target audience.

The best part is after you’ve seen it works, you just clone it & adapt slightly & off you go with another niche…

9. SaaS

I really like that he included SaaS in this course.
Alex’s tech company, Hyros, proves just how much software industry knowledge he has.
Any ideas, suggestions & advice he’d part with is invaluable - so take it. 

Cons of The Black File

10. PPC

While we do love that pay per click grants you immediate visibility, the flip side of that coin is that influx of leads drops off the day you quit paying for Google advertising or social media advertising.
For many companies, this makes PPC too expensive to be a long-term strategy. 

11. Specialized Course

This is not necessarily a bad thing. In fact, I’m all for it…
However, it does mean that even if you’re interested in all of this – unless you’re already familiar & above all – profitable – with which ever online biz model you’ve got going – then this is not the course for you. 

12. Alex

Yeah, I know… But hear me out…

Alex can be rather intimidating. He can at times be quite blunt & could come across as one of those larger-than-life personas.

So, for those easily offended by profanity & straight talking, let this serve as a trigger warning.

13. No testimonials

So, this is a bit of a weird one… Look I get that it’s an ‘exclusive club’ however surely you’d still want people to know what a kickass job you’re doing…
And you have to keep in mind that this is Alex. The King of Self-Promotion - So why are there NO student testimonials for The Black File..?

14. Do Alex Becker's Students Actually Make Money?

Well, since I couldn;t find any student testimonials for the Black File, that's difficult to say. Do a Google search and you do find testimonials from other courses presented by Alex. (Naturally, you also get a lot of negative reviews and accusations of him being a scammer...)
One thing is sure though, Alex seems to be making money... So a great marketer, he definitely is...

15. Who's a Good Fit for The Black File

This program is designed for people with an existing business, who already understand the basics of paid advertising.

So this course is NOT for beginners.

The “Black File” breaks down how to go from basic advertising to mass scaled 5 figure a day advertising. And how to do it profitably, the Alex Becker way! It's not for the feint of heart.

16. What alternatives are there to Alex's Black File?

For those of you brand new or just getting started in the game of Digital Marketing, Kevin David’s Marketing Agency Program is a good place to start.
It’s an easy-to-follow introductory course & won’t take up much time clocking in at just over 3hrs. 
Kevin will share his tips & strategies to get new leads & customers. He’ll even give you scrips to use when reaching out to new clients.
It’s not very in depth but it will definitely give you a feel for the industry.
Plus, as of publishing – Marketing Agency is a Free Course. 

For those of you who’s keen for a bit more info & actually wanna get going… Then have a look at Molly Pittman’s Paid Traffic Mastery.
Molly really knows her stuff & that'll show as she teaches you Facebook ads from A-Z.

She also covers how to run Google, YouTube & LinkedIn Ads.

If advertising on social media is the route you want to take, this should be one of your first investments – especially at only $495.

How Does Social Media Marketing Stand up to Others? Like Dropshipping, & Lead Generation?

Everyone is different. Some like the hustle & excitement of the High-End Upsell Game…Some, like me, enjoy the quiet laptop life.

Although personalities might differ, we all have one goal in mind – To have a Profitable Business.
The best way to find something that will work for you is to cut through all the BS out there & find out for yourself.

I’ve found MJ DeMarco’s book, The Millionaire Fastlane a fantastic help getting rid of all the over inflated & sometimes ridiculous claims out there.

I’ll just quickly touch on two points that made me decide. 

18. Control:

What is Control?

Well, it boils down to if you have the ultimate control over our company or not.
In other words, if someone higher up the food chain makes a decision, could that in effect, half your income… 
No control over business
Take Amazon for example, they decided to cut their affiliate program commission by almost half – OVERNIGHT.

Not much you can do about that.

Same issue with Paid Advertising. As you all know, the rising costs of ads are staggering & don’t seem to be inclined to decrease any time soon.

With Local Lead Generation you don’t have this issue as you rank organically. 

19. Time:

Time is our most precious resource is a cliché we’ve heard many a times.

However, it stands true.

Having your own business is not the easy laptop lifestyle everyone claims. In most cases it takes hard work, long hours & it’s a never-ending cycle.

That’s why I love Local Lead Gen because once you’ve ranked your website organically, it takes very little in the time to maintain.

Which provides you with a truly passive income & allows you the freedom to spend your time the way you truly want to. 


The entire point of this program is using mass traffic to scale a LONG-TERM business & increase its overall valuation with consistent income increases.

This CANNOT be done without a well-structured back end… which means that you 10-fold the money you’d spend on advertising but create a stacking recurring income.

In short – This is the method on how to replicate what Alex has created through information marketing.
It would be awesome if he just included this within his numerous other coaching programs.
But that wouldn’t be internet marketing, now would it? Always Upsell being the catch-cry… & Mr. Becker is the King of Upsell.

I think that if you’re using Paid Advertising & wanna see better results – then Alex is the Man the show you how.

It is however not for everyone. There are risks involved, as with everything in life.
Just know that here, the stakes are much higher. 


19. Alex's Course works, but Generating Leads is Better, Here's Why:

I can already hear some of you thinking – but isn’t it the same thing in the end… Well yeah – it’s all forms of Digital Marketing that inevitably will lead you to generating leads.

The real difference comes into play when you weigh up organic vs paid.
This is what I mean:

Organic vs Paid
Organic searches will always gain top spot in search listings & will continue to bask in the beautiful advantage of longevity.
Paid Advertising is great don’t get me wrong, but I view it more as a short-term solution.

Temporary Listing Results
One big disadvantage with Paid Advertising is that as soon as your budget runs out, your listings will disappear.

Increasing Pay-Per-Click Marketing Costs
Pay-Per-Click Marketing can sometimes be costly.
When bidding for keywords, even though you are only placing bid for sometimes less than $1, eventually they mount up - especially if you get caught in a bidding war.

Fewer Clicks than Organic
This shows the advantages of ranking organically instead of paying Google to pin your page to the top of search results.
Not only do most users ignore sponsored search results; they’re also more likely to distrust the brand that’s advertising itself.

Click fraud
It’s not something that most PPC platforms openly discuss, but there’s a very real possibility of click fraud. This occurs when PPC advertisers barrage their competitors’ ads with fake clicks from different IP addresses, racking up expensive bills from ghost traffic

Now let’s take Organic:

Cost Factor
In comparison to paid search, organic search comes with zero upfront costs.
All you need with organic search is time. That time commitment can range from researching SEO basics to building a strategy to creating optimized content and more.

Impressive ROI
When it comes to organic search vs. paid search, return on investment (ROI) is an undeniable point of discussion.
No matter the channel, whether it’s organic search, social, or paid search, you want a return on your efforts.
That’s why almost 90% of marketers say SEO is successful in returning an impressive ROI

Compounds Benefits
Organic search also delivers benefits that compound.
When you launch and maintain your SEO strategy, as well as expand on it, you maximize all the advantages of organic SEO.

Local Lead Generation

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