If you’ve arrived here because you’re trying to figure out who this Mikey Kass dude is and what his The eCom Good Life course is all about, you’ve come to the right place. With all the hype about this brazen young man claiming to have made over $400,000 from dropshipping before turning 18 while being on the lamb from his parents and the cops, it’s not surprising you’re curious.
Important - I’m not part of Mikey’s crew, nor am I an affiliate, meaning this is a completely unbiased review. We will dig into what The eCom Good Life offers, including the good and the bad. For kicks, we’ll share Mikey’s story, too, so you get an idea of who the course will likely appeal to.
As you’ll see from this website, I’m passionate about all things related to online business and entrepreneurship. I used to be stuck in a soul-sucking dead-end job and found relative success in dropshipping that helped me change my life-trajectory.
Now, I’m going to be totally upfront here. The opportunities to generate life-changing income with dropshipping aren’t the same as a few years ago when I first got into it. It’s becoming so saturated that the juice isn’t worth the squeeze IMO. If you really want to change your financial future, do yourself a favor and check out my #1 recommendation, Local Lead Generation.
1. What is The eCom Good Life?
That's a good question.
Mikey Kass has had some relative success early.
And even though there are comments on his YouTube channel pleading with him, bro, please don’t make a course", Yep...he went and made a course.
Oh, and this gets so much more interesting later...
Here's what you can expect from Mikey in his course:
Yes, you read that right!
You're going to get mindset training from a teenager who dropped out of high school and broke a bunch of laws along the way.
There are a few choice words from other reviewers suggesting that Kass couldn't find enough content to include so he threw in some ramblings and a list of music.
I'll let you draw your own conclusions here.
But here's the deal:
The product spying software route will appeal to some people because it's far easier to copy others versus researching for yourself and staying ahead of the curve.
The Facebook ads training is sufficient, but you're going to need much more than this.
But is the dropshipping here info worth the price tag?
Keep reading to find out.
Nevertheless, you'll be entertained when you find out...
2. Who is Mikey Kass?
Turns out, for someone who's still in his teens, he's created a lot of drama.
If you believe the hype.
Raised in an expensive San Diego neighborhood with his parents, it seems like Mikey had a comfortable life with access to all the latest gadgets and plenty of overseas vacations.
He got into drones and hunting killer clowns, racking up some viral hits on YouTube and monetizing his channel a bit.
Seems he got bitten by the entrepreneurial bug early when his parents let him use their broker accounts to buy some stocks.
Next, he tried his hand at selling phone cases on eBay, but it was a total flop.
Eventually, his parents let him use their name and bank accounts to help get his Shopify store off the ground because Kass hadn't reached 18 yet.
But when dispute letters started to arrive about chargebacks, his parents sought legal advice. Deciding the financial and professional liability wasn't worth the risk.
Kass blames his mom for refunding all of his orders, shutting down the store, and losing his money.
It's not clear if Mikey ever did well in school, but he'd let his grades slip to 0.8GPA (out of 4.0) and was refusing to go to school when he all he wanted to do was dropship and chill.
With his parents not being able to force him to go to school, they refused to leave him with access to the internet and took away his cell phone (I think most of us have been there).
I'm guessing that poor Mikey struggled to understand that it's against the law not to go to school as a kid in San Diego. You can’t blame his parents for not being on board with the idea. Especially when they could face fines, criminal charges, and even jail time.
Like most sensible parents, I'm sure they wanted to see Mikey have at least a high school diploma to his name too.
He went as far as running away from home, boasting about being on the run from the cops while his parents are hiring a private investigator to find him and make sure he's okay.
As much as Kass might make it all sound really cool to be on the run and how terrible his parents are, he was still plenty willing to keep using his "high school debit card" that his mum kept putting money on for him for food and stuff.
I thought this was the kid who made over $400,000 in four months?
And his parents are unreasonable?
This sounds more like a Judge Judy or Jerry Springer episode in the making.
There's a lot that doesn't add up here but at least it's entertaining and he's sure to sound cool to a lot of teenagers!
I mean, how many of us didn't think we knew better than our parents at that age?
If you follow Mikey's YouTube channel or Insta, there's a lot of chilling, driving, and talking while hyped on can of Bang.
BUT what he fails to show his followers is the serious grind involved in getting any business, even dropshipping, off the ground.
If he's making serious coin, he must be putting in the work behind the scenes somewhere.
Even if you think he just has fun all the time.
So, what exactly is dropshipping and...
3. How Does Dropshipping Work?
In dropshipping, you are the "middleman" between the supplier and the customer.
By setting up an online store, you can find and advertise products to consumers anywhere as far as the internet can reach.
When someone buys a product from your store, you authorize your supplier to pack and ship the item on your behalf.
You get to keep any remaining profit after merchant fees, ad spend, paying the supplier, and any other expenses.
The main challenges with dropshipping are:
It's not as easy as it sounds.
4. Is Dropshipping Legit or a Scam?
As a business model, dropshipping is very much legit.
People generally assume it's about selling cheap crap from China.
Interestingly, where do you think the stuff you buy from Walmart or Target comes from?
Where dropshipping gets its questionable reputation from is:
However, there are plenty of professional sellers, suitable suppliers, and grateful customers in the dropshipping industry.
It will take time, and sadly, some experience getting burned, to learn how to spot a fraudster but that's all part of the dropshipping learning curve too.
5. How much does Mikey's Course Cost? Any Specials?
The eCom Good Life program will set you back $497 - if you seem like a good fit after talking to Kass' business partner.
Yet, you can enroll online without talking to anyone.
Sounds a bit disorganized but let's keep going...
Pros of The eCom Good Life
6. Kass Shows That Anyone Can Do Dropshipping
If you believe his numbers and that he's relatively successful so far, it's a good indication that you can make it too.
After all, Kass couldn't pass high school English or Math, but he can eek out enough of a sentence to sell products.
In theory, he's doing enough math to be able to figure out how to pay rent in Hollywood Hills.
But then again, his math is a bit suspect when he's interviewed by his buddy Scott Hilse on YouTube so who knows.
What does it matter anyway?
After all, most of the numbers are misleading in this industry.
Every dropshipper seems to tout their sales numbers but very few will share their actual profits after all expenses are said and done.
Most of the fancy cars are rentals too.
Many stores barely make a profit at all and some end up costing money the owner more than they made.
7. There is a Refund Policy
In theory, you should be able to get your money back.
Kass states that you can request a full refund within the first 7 days provided you've NOT completed more than 20% of the material.
Now, most dropshipping courses require you to give it a reasonable shot and try the strategies to prove they don't work.
BUT Mikey has gone the opposite direction with his refund policy.
Maybe this is to cover the teenagers who buy The eCom Good Life on impulse only to realize their parents aren't going to be impressed with a $500 bill landing on their credit cards.
Cons of The eCom Good Life
10. Questionable Ethics
As someone who's tried a number of online businesses and now generates over 6 figures a month, I know that running a business isn't a game.
There's a lot of things that can trip you up.
As another reviewer made ever-so-clear, Kass comes across as very immature.
His YouTube is littered with examples of questionable behavior. Even his business dealings demonstrate a lack of regard for how his actions could land others in hot water.
It's tough to recommend following in Mikey's footsteps or his business practices when there are much better options that also cover staying legal and out of trouble with things like copyright laws and taxes.
11. Poor Content and Lacks Value for Money
For the price, there's not a lot here.
Most of this can be found on YouTube, Facebook, or free ebooks.
Maybe there's more to be added over time.
There are highly credible dropshippers with years of experience AND thousands of REAL students sharing knowledge for free if you search a bit.
Sure, Mikey might seem cool, but you can watch his YouTube videos for fun and put your money to better use.
12. Lack of Credibility in the Dropshipping World
Mikey is relatively new to the dropshipping scene.
Without some kind of Facebook group or opportunity to network with other students, it's hard to know whether The eCom Good Life can fulfill its promise of bringing the riches to hang in the Hollywood Hills.
The "reviewers" on the sales page seem to be friends of his or people he's connected with on IG.
(Heads up - there's many people on IG complaining that he doesn't respond back to their DMs too).
Now, this doesn't sound like Stefan bought The eCom Good Life course.
Love that Mikey is being called a guru as a teenager
13. Not a Recommended Business Model for 2021
Dropshipping becoming more heavily saturated that the diary aisle at the grocery store.
It’s so easy to set up a store that anyone can do it.
You’ll find the same items, or close replicas, being sold over and over again.
Not too mention people stealing your ideas, undercutting your prices, and spamming your ads while poaching your customers - that's not my idea of a long-term business model.
When there’s so many sellers to choose from, most buyers are going to look for the cheapest option.
No wonder most stores aren't creating any reliable profits.
In fact, some dropshippers are now having to price an advertised product at breakeven or a loss just in the hopes that they can up-sell or down-sell to generate a profit.
The longer you've been in the game, the more you start to rely on building an email list to re-target your previous buyers.
Another warning sign that no one wants to talk about with drop shipping is how people are becoming increasingly aware that they can order from platforms like AliExpress.
Cutting out the dropshipping middleman entirely in the process.
If people can wait 3-4 weeks for something to arrive at their door, they can just order it for themselves instead of through your store and save a bunch of money.
Sure, dropshipping looks super enticing with those big sales numbers. Those dopamine hits from watching numbers go up but what kind of a profit are these guys really making after all is said and done.
In my experience there's better business models that will remain a sure thing for years to come and produce much more reliable income.
14. Do Mikey's Students Actually Make Money?
The only testimonials I can find are from people who seem more like friends of Mikey’s.
Mikey states that a few of his friends have tried it and he's looking for more people to join them and try it out.
There's little information to go on here.
IMHO dropping $500 to test out the course is a bit of a gamble and there's no guarantee that Mikey is going to hand you a product to sell or fix your store for you like he did for his buddies.
15. Who's a Good Fit for The eCom Good Life?
The sales pitch in the video sounds like Mikey is still very early in the launch phases of both his program and his business experience.
I’ll give him credit for hacking his way through a bunch of challenges, and his videos make good clickbait.
I’m sure he has plenty of followers who will resonate on some level with his 'struggles' and will want to connect.
Overall, it’s hard to recommend dropping $500 here - especially when you consider the alternatives.
Yes, there will be people who think Kass is kool and all that.
I wonder what % of high schoolers don't get along with their parents and think they know better - TBH that's sorta a right of passage as a teen.
Kass has many contradictory statements, and he has a lot to learn as a young business owner.
He might seem really cool to some people.
Yet, he’s not doing anyone any favors producing "day in the life of a high school dropout" video that show him doing stuff like trespassing or jumping off roofs into pools but doing absolutely NOTHING on his business.
Yes, it's entertaining to watch.
And it might get views (even sell some courses too), but it's super misleading.
- no one can run a business without doing any work.
So, if you really, really wanna learn dropshipping what do I recommend instead?
16. What alternatives are there to Mikey's The eCom Good Life?
Plenty and most of those courses include a short section on legal aspects and even some legit mindset knowledge after years of running a successful dropshipping business.
Click here for a full breakdown of my top dropshipping courses.
In the meantime, here are 2 of the top contenders in the same kind of price range as Mikey's course.
First up is Sarah Chrisp's The eComm Clubhouse.
At a monthly subscription of $67 and the ability to cancel whenever you want, eComm Clubhouse allows dropshipping beginners to focus more of their resources on testing and scaling ads.
You could take 6 months to complete this course and still spend less than you would on The eCom Good Life.
It's a thorough course for anyone interested in getting started with dropshipping or print on demand.
There are only 10 hours of content, but it's straight to the point without all the fluff and rambling that other courses make you sit through.
The eComm Clubhouse has handy PDFs with directions and screenshots for each of the videos.
I wish more courses would include it because it's easier to follow along with than just a video.
Sarah has over a decade in eCommerce and offers plenty of tricks of the trade for her students.
The nod has to go to Franklin Hatchett's eCom Elites Dropshipping Course for a combo of content and value.
It's only $197 for the standard package or $297 for the Ultimate version.
There are over 30 hours of content here with everything from product research, various ad strategies, and store setups, even with the introductory course.
Like Chrisp, Franklin's an established dropshipper who has years of success under his belt.
They both bring a deep understanding of using multiple marketing strategies to the table.
Parting Thoughts on The eCom Good Life
This is pretty simple, I can't legitimately recommend this course - at least not yet.
Firstly, even for $500 bucks, there are much better courses produced by people with established credibility and can show both their income and that of their students.
Secondly, there's not much here to work with. You’ll need to find additional training elsewhere if you're going to scale long term in dropshipping.
Sure, if you want to throw Mikey $500 and see if he becomes a pal, go for it.
But even then, please use your judgment and think like a business owner who has responsibilities and liabilities to manage.
I'm not gonna lie to you; I have a hard time suggesting dropshipping at all for 2021 and beyond my #1 business model recommendation.
Allow me to explain...
How Does Dropshipping Stand up to Others? Like Lead Generation?
If you're looking for a serious dose of millionaire mentoring from someone who's been there and done it, you should check out M.J. DeMarco's gem of a book.
One of DeMarco’s secrets in The Millionaire Fastlane is how to evaluate potential businesses to pick the winners and avoid the duds.
He's created the C.E.N.T.S. model to keep it simple and avoid years of headaches and costly mistakes chasing up the wrong tree.
Let me give you a couple of examples of how to use it:
Dropshipping relies heavily on paid ads and scaling.
Anytime you're relying on outside companies for your sales and advertising, you're leaving yourself open for trouble.
Take a quick search and you'll see numerous businesses left in tatters after their Facebook ad accounts were shut down.
Profitability is a massive problem in dropshipping and a big reason for that is ad spend.
When you're at the mercy of these huge companies who are there only to figure out ways to squeeze more and more profit for their own shareholders, you're playing a losing game.
On the other hand, when I broke into Lead Generation, it was freeing to know I can rank any site organically with Google.
My sites generate tons of traffic for FREE.
The best bit, I get to choose which business owners I want to work with. #lessheadaches
Run a quick search on Google, YouTube, Facebook, or Instagram. Many people offer to show you how to dropship in return for parting with your hard-earned cash.
But seriously, anyone can throw up an eCommerce store and find a supplier who'll drop-ship on AliExpress or similar places even without any training.
Plus, some major organizations are running dropshipping empires with droves of VAs and dropping obscene amounts of coin on ad spend.
It's almost impossible to compete on that level, and you'll just be one of many little guys fighting over the leftover crumbs.
Most people don't even know this Lead Generation model exists, let alone how to get started.
Yes, there's a bit of a process to learn, but anyone can figure it out with practice.
And the best part...
You'll be on the Fastlane to real, scalable passive income.
I may have been a bit tough on this young guy. To be clear, I respect his hustle and drive. Still, he’s also positioning himself as a potential role model for those who see his videos and social media.
To be honest, I do think dropshipping is past its prime as a business model. The market has become grotesquely saturated, and it's getting worse by the hour.
I used to be in dropshipping and gradually witnessed my profit margins vanishing as more and more people flocked into the same niches. I even found other dropshippers blatantly using my content and creatives.
It's impossible to stay ahead of them for long with all the spying platforms around.
And if that's not enough, don't even get me started on Facebook ads with their rising prices and locked accounts.
Today I'm 100% in Local Lead Gen and not regretting that decision one bit.
The barrier to entry keeps out the riff-raff, and the profit margins are delicious.
If you're looking for an evergreen online business model that will withstand the looming recession, do yourself a solid and click on the link below to find out more.
Literally anyone can get into dropshipping with hardly any effort or upfront cash. Regardless of what you're selling, you'll likely be competing with millions of other sellers in an extremely saturated market.
Plagiarism is rampant in dropshipping. It's far too easy for your competitors to copy your ads, your sales funnels, and even your Shopify store. Be assured that if you find a successful product, you will be copied and then undercut by your competition.
Advertisements have no guarantee of being profitable - and one should expect to occasionally have campaigns that fall short of expectations (which can cost thousands of dollars).
Facebook's ad prices have doubled this last year. Successful dropshippers can expect to profit roughly 8-15%, which only really works if you're selling major volumes of product.
The key to long term wealth is in building and owning valuable assets, but with dropshipping, you own nothing. You're an enslaved middleman to Shopify, Facebook, and Google. Their ad and metrics systems are unreliable and ever changing - and account deactivations are a way of life in eCommerce.
Ads must be developed and then monitored - and failing to do so could mean unprofitable ads or, even worse, ad account suspension.
Trending items are most often the only products that have a profitable ROI. Many businesses meet their ends on the fall of whatever trend they were capitalizing on.
Shipping from China takes six weeks, so expect lots of customer complaints and chargebacks (which are deducted from your bank account).
Local Lead Generation
Click the button below to find out how you can get started with Lead Generation today!