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The buzz is real! Foundr is making waves in the biz community, and when you can quote people like Gary Vaynerchuck, then you know you're doing something right... 

If you’re looking for a great resource to hear the stories of today’s successful entrepreneurs and learn what’s needed to be successful yourself, Foundr Magazine is where you should be allocating your time.”

- Gary Vaynerchuk, Founder of VaynerMedia
In this review we look at Foundr's Ecommerce Masterclass 2020 course. In the course they teach you about scalable marketing tactics, advanced operational and manufacturing ideas, and much more.

I have researched all the different models, incl digital marketing throughout the years and feedback in this review will be honest and unbiased, based on my years of experience in the industry.

Today I want to share with you a glimpse into the top skills these Ecommerce masters have identified as absolutely crucial when it comes to entering the big leagues. Think of it as your roadmap to exponential growth.

You’re making money, and you couldn’t be happier.

But now that you’ve reached this initial level of success, you’re likely facing a new, bigger question: Now what?

If you find yourself in this very situation, or something along these lines, it should come as no surprise. This is a very tricky stage of ecommerce entrepreneurship that we’ve heard a lot about, often from the hundreds of students who have completed our flagship Start & Scale course.

In this review we are looking at the crucial aspect of digital marketing and how Foundr’s Ecommerce Masters course will help you with all your unanswered questions.

1. What is Ecommerce Masters 2020?

The course is 9+ hours of content and includes 70+ videos filled with actionable lessons you can plug-and-play in your store right away.

You will learn the latest and most proven tactics that the five instructors have learned over the years to grow their ecommerce businesses to the seven and eight-figure range.

Once you start the course, you’ll see there are five modules, each dedicated to one instructor and topic:
  • MODULE 1

  • MODULE 2

  • MODULE 3

Module 1: Scaling With Facebook Ads

Learn from Nick Shackelford, who will teach you how to create a successful Facebook Ads campaign. You’ll learn everything from what an ads journey is to testing ad ideas to remarketing, and much more.

  • MODULE 4

  • MODULE 5

Module 4: Advanced Influencer Marketing
Work with Gretta van Riel to create and run highly profitable influencer marketing campaigns. You’ll learn how to define influential people, how to target both macro- and micro-influencers, and how to build relationships with them so the entire process runs smoothly.

2. Who/What is Foundr?

Foundr is an independently published global media and education company. They work with the greatest founders of our time, distilling their lessons into magazines, blogs, podcasts, books, and courses. We’re about actionable advice, not theory. About practitioners, not gurus.

3. How does Digital Marketing Work?

Digital marketing is marketing through the internet. And by marketing, we are referring to the set of activities used to create, communicate, and deliver value to your customers.

So by using digital marketing, you’re effectively doing this through the internet.

So that’s what digital marketing is, but why should you use it?

Here are the benefits of digital marketing in these few words:

What do you think is faster – cold calling 100 people or sending 100 text messages and emails? How do you interact with a radio ad? Is that even possible?

Meanwhile, your customers can interact with you directly through your social media advertisements.

4. Is Digital Marketing Legit or a Scam?

Why do some people say it is a scam? Why is dropshipping a legitimate biz model?

To my mind, anything that we are not familiar with can be considered as a scam. Your task is to learn the subject in detail before making any conclusions.

It can be. You’ll see some sleazy marketers offering a get rich quick scheme disguised as digital marketing information. The instructions are basically to turn around and sell that same information to other people. So, it’s got some pyramid scheme elements to it too.
But, no, digital marketing is no more a scam than marketing or sales. You just have to learn to weed out the bad information.

Real digital marketing is work and it takes time, effort, and creativity. To be successful, you also need to promote a product that offers real value to the end user. If someone makes digital marketing sound like an easy path to riches, they’re a scam artist, not a digital marketer.

5. How much does Foundr's Course Cost? Any Specials?

At the moment there are no specials and the price for the Foundr Ecommerce Master Course is $2,997.

Pros of Ecommerce Masters 2020

6. Trustworthy Course information from experts

Unfortunately, in this industry, it’s far too common for “gurus” to sell courses containing theories, empty promises, and information they haven’t even used themselves. That’s why for Ecommerce Masters we brought in 5 world-class ecommerce entrepreneurs, each being a leading authority and actual practitioner on the specific scaling strategy they’re sharing inside the course.

 7. Good Refund policy which protects the buyer

The Course is covered by a 365-DAY GUARANTEE.

They simply ask that you really give it a go!!!

8. Ecommerce Masters Have their own Facebook group

This group allows you to network in a private mastermind where you can share contacts, get help and learn the latest scaling hacks and tips of what’s working right now.

At the end of the 12 months you’ll be offered the chance to stay in the group at $100 per month.

9. The Ecommerce Masters 2020 course teaches more than one marketing method

Along with running a leading Influencer Marketing platform that’s already linked more than 8,000 influencers to brands, Gretta has helped pioneer influencer marketing to scale 4 of her own brands beyond 7-figures in just 4 years flat. She’s won the Shopify Build a Business award, had $1M dollar days, and knows the influencer game better than anyone we’ve ever met.

Inside Ecommerce Masters she dives into her own YouTube influencer acquisition strategy, her Influencer Funnel, and even how to manage more than a thousand influencers at once!

Cons of Ecommerce Masters 2020

10. Ecommerce Masters 2020 is not for beginners

Ecommerce Masters is not for entrepreneurs who are just beginning to understand what it takes to start an Ecommerce store. Also, if you haven’t yet launched a store and are trying to start a business in general, or if you have an existing business but don’t sell physical products, this course isn’t for you.

This course also isn’t for you if you aren’t willing to do the work to scale your store to the next level. Doing what our five experts advise won’t be easy, but if you follow the process, you will get results.

 11. Cost of the course

Ecommerce Masters seems expensive compared to similar courses. The question you need to ask is whether you are comparing apples with apples. Not everyone can afford almost $3k straight out the gate...

 12. Length of the course

You get a total of 9 hours that covers 5 different topics. This means less than two hours of content to make you a "Master"...

Experience has taught me you need a LOT more time than just 2 hours to master something...

 13. Claims

The course claims to teach you certain things, such as: "
INCREASED PROFIT MARGINS - More profit per transaction. Do this and you can both scale faster and take home more for yourself."

YET... Greta van Riel's famous watch store The 5th Watch, only runs at 10% profit...

So it begs the question: Is Ecommerce REALLY worth all your effort and time for a measly 10% profit?

14. Do Foundr's Students Actually Make Money?

At the end of the day that is one of the most important questions to ask yourself when you are considering to invest in a course.

Here is an example of just one of the testimonials you can find of students who invested in Foundr’s courses:

Her name is Yen Japney, and her store is Billionaire Beauties. Yen's store sells natural-color contact lenses and made $30k per month in sales. 

But Yen’s story isn’t about how she launched her store and grew it up to that point; this is how she grew it even further. 

After growing her business to the $30k per month mark, Yen got stuck. She didn’t know how to break through her earnings barrier & then enrolled in Start & Scale (note, this was NOT Foundr's Ecommerce Masters course...)

Three months after the program, she more than doubled her earnings. Still not satisfied, she continued implementing everything she learned, and a few months later, she hit just over $335,000.

That’s a 10x increase in sales! Pretty impressive.

15. Who's a Good Fit for Ecommerce Masters 2020?

The Ecommerce Masters course was created for entrepreneurs who already make full-time incomes from their online stores. 

Because this course is quite advanced, you must already be able to understand the basics of running and growing an Ecommerce store.

If you're struggling with any of the following, this course could help you: scaling your manufacturing, paid ads campaigns, improve your profit margins. 

16. What alternatives are there to Foundr Ecommerce Masters 2020?

You are probably wondering what alternative options there are for beginners in Digital Marketing, then these options are worth looking at:

Below we are going to have a look at a few of these options:

1. Coursera’s Digital Marketing Specialization

Seven courses and a hands-on capstone project will earn you a certification from Coursera’s Digital Marketing Specialization, covering analytics, SEO, social media, and much more. Each course requires 32 to 40 hours over four weeks to complete.
Designed primarily for beginners, the program does a good job of introducing novice digital marketers to the world of online marketing.  

2.’s Marketing Tutorials
You’ll need a monthly LinkedIn subscription in order to access these courses. At this price point, it's a good choice for beginners.

How Does Digital Marketing & Dropshipping Stand up to Others? Like Lead Generation?

I'm a big fan of MJ DeMarco's Millionaire Fastlane method, where you use his CENTS model to choose a winning business.

book cover for mj demarco millionaire fastlane
Here are two of the CENTS elements that you need to consider when thinking of starting an Ecommerce business that involves Digital Marketing and most probably, Dropshipping. In Ecommerce, you don't always have CONTROL or ENTRY in your favor, whereas with Local Lead Gen, you have ticks next to ALL FIVE boxes of the CENTS model.


Lead generation is all about initiating consumer interest in your products and services (i.e. the first two stages of the buyer’s journey). In contrast, digital marketing addresses the entire buyer’s journey.

However, where things get interesting (and confusing) is how many digital marketing techniques can be tweaked to meet your lead generation objectives. Here are a few examples.

With lead generation you have control over your own website at all times. Your leads will generate your own customers that will in return bring income

Leads = customers = profits

Because you control & own 100% of the assets.

19. ENTRY:

Digital marketing is not less expensive than other marketing channels and requires expertise to get it right. You can rely on your agency if they are going to be partners rather than vendors. But you need to start building digital marketing expertise in house in order to understand that it is key to meeting your business objectives.

Lead Generation is affordable to start.

Starting out with lead generation requires little overheads, with high Profit margins and it is very cost effective.

Lead Generation Costs less than other advertisements so businesses will be more likely to sign up


Foundr is one of the best resources for e-learning, especially when it comes to starting, scaling, and running your own ecommerce business

They have developed a state-of-the-art community, amazing customer service, and I believe are pioneers in the future of this industry

Most importantly, their sources are credible and are out there hustling every day actually getting results in today's advanced digital landscape, while outdated textbook education in Universities trails far behind.

Ecommerce Masters can help you learn valuable skills and information, boosting the chances that your online shop is a success. If you’re already doing well, this course can provide you with the tools you need to grow or succeed even more.

It's not a course for beginners though, so keep that in mind.


Literally anyone can get into dropshipping with hardly any effort or upfront cash. Regardless of what you're selling, you'll likely be competing with millions of other sellers in an extremely saturated market.


Plagiarism is rampant in dropshipping. It's far too easy for your competitors to copy your ads, your sales funnels, and even your Shopify store. Be assured that if you find a successful product, you will be copied and then undercut by your competition.


Advertisements have no guarantee of being profitable - and one should expect to occasionally have campaigns that fall short of expectations (which can cost thousands of dollars).


Facebook's ad prices have doubled this last year. Successful dropshippers can expect to profit roughly 8-15%, which only really works if you're selling major volumes of product.


The key to long term wealth is in building and owning valuable assets, but with dropshipping, you own nothing. You're an enslaved middleman to Shopify, Facebook, and Google. Their ad and metrics systems are unreliable and ever changing - and account deactivations are a way of life in eCommerce.


Ads must be developed and then monitored - and failing to do so could mean unprofitable ads or, even worse, ad account suspension.


Trending items are most often the only products that have a profitable ROI. Many businesses meet their ends on the fall of whatever trend they were capitalizing on.


Shipping from China takes six weeks, so expect lots of customer complaints and chargebacks (which are deducted from your bank account).

Local Lead Generation

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