It goes without saying that Social Media Marketing is a fantastic way to make money online.

But where do you start?

Check this out…

We’re going to take a look at Local Boss by Adam Davies.

But before we get started…

I Am Not Associated With Adam Davies And Will Not Profit From His Course

So now that we’ve gotten that out of the way…

Let’s get started:

1. COURSE OVERVIEW:  What is the Local Boss Course All About?

Local Boss is a web-based program that was put together by Adam Davies and he shows you how to generate leads for your agency.

In a nutshell… All over the world there are small businesses who desperately need one thing.

A good way to find customers.

The problem is not very many if any of them know how to find customers and keep them.  Lead generation is the life blood of any small business

Especially if they are online!

So here’s a quick run down:

  • Name of  Course: Local Boss
  • Name of Creator: Adam Davies
  • Business Model: Facebook Ad Lead Generation Training
  • Cost: Unspecified (Comparable programs cost around $6,000)
  • Most Suited For: Anyone wanting to generate leads for their business or the Client’s business

Basically, Local Boss teaches you how to leverage the power and reach of Facebook Ads in order to get leads for yourself or generate leads for small business owners. 

In Addition…

Adam has taught his student the most sought after skills that small businesses need more than anything else.

So, who exactly is this guy?

2. COURSE CREATOR: Who is Adam Davies?

Adam is the President of More Sales LLC and he founded Local Boss which is located out of San Diego…

Today, he earns an income of over $56,000 per month and the training side of his business is responsible for bringing in over 7 figures on an annual basis. 

In addition to that…

Adam has an effective and streamlined public relations team and has appeared in over 100+ television stations. 

And here’s the kicker:

His background alone is enough to make even the most skeptical of cynics raise their eyebrows.

So, let’s dig a little further into his past…

When Adam finished college, he had very little if any marketing experience, virtually zero entrepreneurial skills, and only dreamed of owning his own business while slaving away at a horrific 9-5 job.

Discouraged, but not defeated…

Adam started looking for ways to break out of the rat race.

He buried his nose into just about any business book he could find, and also signed up for courses in marketing in the hopes that he could make this entrepreneur thing work for himself.

And he delivered in spades…

10 years afterwards, He grew his personal and training businesses to over 6 and 7 figures.

On top of that…

He even had one of his businesses ranked in the Inc 5000 as one of the fastest growing companies. 

He prides himself in his crowning accomplishment when he found the “ideal business model” that allows online marketers the tools to build a lucrative income while creating the type of lifestyle while working anywhere you wish.

Then he realized…

With all the online marketers he saw beating their heads against the wall trying to build and scale their own businesses, Adam made the decision to develop a step-by-step program to help them reach their goals. 

So, let’s dig in…

3. COURSE DETAILS:  A Deep Dive Into the Local Boss Course Content

In the course, the training takes you through how to build Facebook Ads that will find leads, plus find clients that are willing to pay you for the services your provide.

There are 6 main areas to his training…

Local Boss Training Outline

  •  Creating The Foundation
  •  Creating Your Agency (Website building, payment processing)
  •  Prospecting (Creating an email list/campaigns, closing clients)
  •  Creating Facebook Funnels (Tracking your ads, Tracking Leads,   Tracking Calls)
  •  Creating funnels for different niches
  •  Training for Facebook Ads (DYF ads for specific niches)

His program is broken up into multiple modules with videos that are designed to lead you by the hand without the side-effects of information overload.

Here’s a quick overview:

Module 1:  Start Here

  •  Welcome
  •  Walkthrough
  •  The Elephant in The Room

Module 2: The Foundation

  •  The Local Boss Method
  •  Local Vs. National
  •  There’s Levels To This
  •  Do The Math

Module 3:  Building Your Agency

  •  Your Agency Website
  •  Service Agreement
  •  Taking Payments Over The Phone
  •  How Much Should I Charge?
  •  Agency Tools
  •  Managing Client Expectations

Module 4:  Client Attraction

  •  The Real Business
  •  Manual List Building
  •  Rapid List Building
  •  Cleaning The List
  •  Email Campaigns
  •  Sending Cold Emails w/Woodpecker
  •  The Associate Close
  •  The Capo Close
  •  The Boss Close
  •  Prospecting Calendar
  •  Case Study Examples
  •  Interview: $500k Per Month in Sales
  •  Generate Leads With Voicemail Drops
  •  Landing Clients With Facebook Ads

Module 5:  Facebook Lead Ad Funnel Training

  •  Getting Started
  •  Lead Tracker Setup
  •  Call Tracking Setup
  •  Thank You Page Setup
  •  Adding The Facebook Pixel
  •  Facebook Lead Form Setup
  •  Zapier Automation Setup

Module 6:  Facebook Ads Training

  •  Overview
  •  Creating Ad Accounts
  •  Setting Up Generic Fan Pages
  •  Quick Video Ads
  •  Researching Facebook Offers
  •  Local Ad Set Targeting
  •  Testing On Facebook
  •  How To Read The Numbers
  •  Lifetime vs. Daily Budget
  •  Getting a 2nd Business Manager
  •  Duplicating With Same Page Post ID
  •  Increasing Your Ad Account Limit
  •  Facebook Lead Ad Setup
  •  Conversion Campaign Setup
  •  The Facebook Pixel
  •  Facebook Audiences
  •  Facebook Retargeting
  •  Scaling Facebook Ads Part 1
  •  Scaling Facebook Ads Part 2
  •  Increasing Lead Quality
  •  Troubleshooting Facebook Ads
  •  How To Write The Perfect Ad

Module 7:  VIP Bonuses

  •  Interview: How To Make More Sales
  •  Interview: How To Scale To 100 Clients

There’s also a Facebook Group!

We’ve all heard the saying that “No man is an Island”, right?

Well, from what I’ve seen, the support from others in the group is stellar and you’ll need that support because nobody is perfect and you WILL hit a brick wall every once in a while.

So how exactly does Lead Generation work?

4. LOCAL BOSS:  How Does the Business Model Work?

Generating leads for small business is a booming industry… it always has been.

Here’s the deal:

When you break it down, lead generation is basically finding customers for businesses.  These businesses can range anywhere from your local Plumber or Electrician to a nationwide Cosmetic Dentist or Chiropractic chain. 

But how do I make money?

The way this works, in a nutshell, is that you find customers that are interested in your clients’ services, then you either collect that customer’s information and send it to the client or you have the customer contact your client directly.

Your client can either pay you on the front end, when you send them a lead… or on the backend, after they finish the job and the customer pays them.

So how much is his program? 

5. THE COST:  How much does Adam Davies’ Course Cost?

Well, you won’t really find anything online about how much the Local Boss Course costs to get started. 

So, you’ll need to schedule call…

That being said, there’s often a little bit of negotiation on the price… That is, you can get a pretty good discount if you pay for the program in one lump some rather than in installments.

But I did some digging…

By comparing what is offered in his program to others out there, I’m guessing Local Boss would cost somewhere in the neighborhood of $6,000. 

So, it’s not cheap… and it doesn’t stop there!

If your plan is to run a Digital Marketing / Lead Generation Agency, then you can expect to have ongoing monthly expenses.

Expenses such as… 

  • An Email Autoresponder – $20 per month  
  • Facebook Ad Campaigns – $250+ per month (now, ultimately your clients will be paying for these, but you’ll need to do some testing so you don’t go in blindly)
  • ClickFunnels landing page and software – $97 per month
  • ClickMagic Software for Tracking – $27 per month
  • Hosting for your own website – $10 per month

So you’re looking at around $400 in overhead!

But, once you’re in full swing, your clients will be covering this for you. 

I’m not going to lie though…

If you’re new to this, there will be a steep learning curve and it’s likely you could spend quite a bit of money just getting your feet under your, so be prepared.

6. SCAM ALERT:  Is Local Boss the Real Deal?

Local Boss is truly one of the more legit programs out there.

Here’s what I mean…

You won’t be able to find too many more genuine trainings when it comes to Facebook Advertising in order to generate leads for your business.

So, Yes… Local Boss is definitely Legit.

The question is…

Is Local Boss right for you?

If you’re the type of person that likes the idea of serving the business public with your expertise and knowledge on a daily basis, then the agency business model is right up your alley.

But on the other hand…

If you’re someone who doesn’t like the idea of getting paid ONLY when you fulfill a service, then there are better more effective ways.

DISCLAIMER:In full disclosure, I have not purchased Local Boss, I do not personally know Adam Davies, nor do I suggest you purchase his program without doing your own due diligence.Pros

  • You can make money in a relatively short amount of time 
  • Many of his customers have real success stories
  • A business model that has stood the test of time
  • The skills taught can be used for ALL businesses


  • The cost of the program isn’t readily available
  • Monthly fees
  • The sales part can be a bit high pressure
  • Some aspects of the course rely too much on client

Pros of Local Boss

7. PRO #1:  You Can Make Quick Cash

So you’re probably wondering how long it will take for you to make money using this system?

Check this out…

If you really hate your job and want out… or you need to cash yesterday, then the Local Boss Training course show you exactly how to do this using Facebook ads for Lead Generation.

What’s even better:

You could land just a few clients in a matter of days that would be willing to pay you as much as $1,000 per month to bring them more business

But it won’t fall in your lap…

You’ll need to put in the work by contacting potential clients to assess their business needs so that you can create a custom game plan for them. 

But do any of Adam’s students actually make money?

8. PRO #2:  Real People with Real Success

Every once in a while, you’ll come across a Scam that will pay actors to help them promote their product by pretending to be genuine customers.

What’s new, right? 

However, if you go to Local Boss Success Stories, you’ll find tons of Adam Davies students with varying degrees of accomplishments. 

I’m sure Adam makes a lot money… but I seriously doubt that he would have this many people on his payroll. 

Look for yourself…

There are literally hours upon hours of student testimonials for you to watch.

After watching just a few, you’ll see that Local Boss works for a wide range of people from various backgrounds.  

Here’s a few more…

Happy Thanksgiving Everyone!  A lot to be thankful for this Thanksgiving. Adam, I just want to thank you for everything so far!  In April you told me I needed to move to this Agency Model and although I hesitated initially, I’m glad I did!  I’ve spent over $100,000 on my marketing and business education so I’ve been through and seen a lot.  What you teach inside this system is on another level.  Local Boss is the real deal!

The last 7 days have been my biggest ever!  $32,900 CASH COLLECTED in the LAST 7 DAYS!!! 9 HIGH TICKET recurring clients brought on board

– Mike h.

Hey guys I went stealth mode for the past last week and a half because I’ve been grindin on this amongst my other two businesses, so I guess I forgot to share that last Thursday I closed my first official client for lead-gen. We’re doing a more traditional retainer model for a very specific reason, but $1500 setup fee and $1000/mo retainer plus $1000/mo ad spend still on my account so if we don’t utilize it all I keep the difference.  3 month commitment and if I do the job right they have almost 50 locations nationwide that we can expand to.  Plus I know the owners and the industry REALLY well. 

– Chad B.

Monday will be 60 days since I joined Local Boss. In the last 6 weeks I now have Nine new clients. Billed to the end of March over 14,000. Picked up a 6k 3 month contract for a Landscaper. I’m a little overwhelmed to say the least. A few final pieces need to put in place and then its ad time. Thank goodness no one is in a rush but me. So stoked about the verticals I’m going to launch besides these clients. I set up a Calendly to make appointments by phone. I needed to sit and figure out a selling schedule and an implementing schedule. I just put in the paper work for an intern to start in May. Changing my life! Adam Davies forever grateful for teaching me this whole new world. My colleagues I am humbled, motivated, and educated everyday by your tenacity, skills and support. Thank you from my heart to yours. #Blessed #Grateful #100%

– Patricia S.

9. PRO #3: This Business Model is Legit

Over the last few years, Lead Generation has become increasingly popular with small businesses. 

Think about it:

Let’s say you have a small business owner (we’ll call him Bill) who has 2-3 employees, but he has to work anywhere from 40-60+ hours per week just to keep the business running.

However, he wants to have more time to spend with his family.

What should he do?

He would need to hire a manager, right?

But that means more money going out then what he has coming in. 

The Answer?

Problem solution concept. The folded white puzzles elements with empty place labeled PROBLEM and one red puzzle with word SOLUTION. 3D Illustration


Bill Needs More Business. 

That’s where you come to the rescue.  

With the knowledge you receive from this course, you can provide Bill with the clients he needs to grow his business so that he can step away and enjoy more time with his family.

10. PRO #4: These Skills Can Be Used With Any Business

Local Boss gives you the tools to make any business successful, regardless of size or scope. 

On top of that…

If you ever wanted to start your own business, you’ll have what it take to leave your competition in the dust. 

But it’s not all sunshine and rainbows…

There are some upfront issues with Local Boss. 

Unfortunately, some people get involved with their eyes wide shut.

What do I mean?

Well, they aren’t aware until they get in that this takes work and money to hit the ground running right out of the gate. 

Does this mean they shouldn’t do it?

Not necessarily.

They just need to be aware of what’s in store before they sign on the dotted line.

So, Let’s take a look at a few things…

Cons of Local Boss

11. CON #1: The Hidden Price of The Course

I can’t really say how much the course costs, because I can’t find anything online about it. 

This can be a red flag!

But there are other programs similar to Adam’s that go for around $6k, so that might be a good indication.  

Here’s the deal…

I’ve personally taken a look at these other courses, and have had phone calls with the sales people, but since I was doing so well with what I was currently doing and still do, then I decided to pass

12. CON #2: Unexpected Monthly Costs

Now, if you go by what is covered in the Local Boss program, then you SHOULD get clients and they SHOULD cover your expenses.

BUT! (and this is a big BUT)

There are going to be tools that Adam suggests you use that will cost you every month.

These tools can be a bit pricey!

For example, in one of the training modules that Adam provides, he shows you how to use ClickFunnels which will cost you $97 per month… which is separate from the email program he suggest and the cost of the Facebook Ads. 

What’s worse…

If you decide to use your credit card for the program, you might be unpleasantly surprised when you get your next statement. 

Bottom line:

The amount of money you’ll pay doesn’t end with the purchase of Local Boss.

13. CON #3: Aggressive Sales Tactics

As I mentioned earlier, it’s always a bad sign when sales people want to hide things from you… especially the price.

And to a degree…

I can’t blame them, because they realize that the phone call may not last more than a couple of minutes. 

And this is by design:

You see, they need to keep you on the phone as long as they can to convince you of the benefits of the program (whatever they may be), so that if you decide the program isn’t for you, you’ll need to tell them NO to their face, so to speak. 

Here’s Why:

For the most part, people don’t like to say NO… even if it’s something they don’t want, because saying NO makes them feel like the bad guy.

So, I would hope that these calls are designed to actually filter out those individuals who aren’t really suited for this type of business, because clearly not everyone is.

14. CON #3: Becoming Dependent on Your Clients

It goes without saying that generating leads with Facebook is a great way to quickly replace a full-time job…

But here’s kicker!

Your clients can FIRE you any time they want. 

If they can’t close on a deal… Your Fired!

If their daughter wants a huge wedding… Your Fired!

Even if the money starts rolling in and they feel like they don’t need your services any longer…

You guessed it…

It takes a lot of intestinal fortitude to do this, and it can really pay off in the long run provided you have customers that stick with you in the good times and bad.

So how do you keep them?

Well, treat them like they’re the most important client in the world…

Because They Are!

What you’ll need to do is keep them notified often of the progress you’re making by way of reports, emails or even phone calls. 

Unfortunately, this sounds like another job, right?

So, ideally you would want something with which you are in complete control and can decide on your own the direction your business will go.

Concluding Thoughts

15: Adam Davies’ Local Boss Course is Great, but Generating Leads for FREE is Better!

Here’s Why… Had I never been introduced to the Lead Generation business model, then I would most likely be singing the praises of Social Media Marketing.

That’s not all…

After a few years of doing this,

I’ve generated a steady $50,000/mo business that works for me 24/7 whether I get out of bed or not.

Whether I pay for a single Facebook ad or not.  

I just couldn’t, in good faith, say that running Facebook Ads for Lead Generation is the best thing to do.

Let’s Recap:

Facebook Ads

  • Facebook Ad costs are skyrocketing
  • Low ROI – Little return for time and money invested
  • Facebook can deactivate your account with no warning
  • You constantly need to stay engaged and active
  • No Control – Clients can fire you

Free Lead Generation

  • There’s no need to pay for Facebook Ads
  • Crazy high profit margins – as much as 90-95%
  • You never have to worry about losing your asset
  • Once you set up your assets, they run on auto-pilot
  • You have total control 

It’s a no brainer – FREE Lead Generation all the way!

What exactly is Lead Generation? 

The idea is actually pretty simple… 

You build a small 5-10 page website that targets your local area… You can do this in about a day.  

Here’s one I did for Tree Service… 

Next, you get your site ranked high in Google which is really easy for local businesses, then people looking for tree service will start calling the phone number on your site. 

OK, then what? 

At that point, you just forward those calls to a local business owner in the area so they can take care of the customer for you. 

It’s a GENIUS business model!  

But, how do I make money with this?

There are many ways…

But the most direct approach is to either take a small percentage of the money that the business owner gets when they do the job… 

Or you can simply rent out the site to the business owner on a monthly basis. 

We usually average about $750/mo.

The potential for creating wealth is limitless!

Seriously, this is best business model in the world. 

Let’s say you were a real estate investor and have 10, 20, or 50 little 2 bedroom apartments that you rent for $750/mo each.  

That could be as much as $37,500/mo ($750 x 50) in your bank account. 

Well, that’s basically Lead Generation in a nutshell.  

You build these tiny websites… 

Rank them on Google… 

Rent them to local business owners. 

But here’s the icing on the cake… 

The cost of owning these websites is anywhere from $35-60 per month!

This is one of my sites that has been paying me on a steady basis since 2015.  

It’s funny though, I’ve barely touched this site once I got it ranked. 

This truly is a set-it-and-forget-it business model.

Lead Generation

So what should you do? 

Well, the first thing you should do is learn what I did to fire my boss and leave my 9-5 job for good. 

If you would like more information on how I did this… 

Click here

Local Lead Generation

Schedule your coaching call today

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