I’ve been where you are & could’ve done with some honest, unbiased advice back in the day. Could’ve saved me some time, money & effort… but made it in the end & now I can give back by helping you.
I’m Ippei by the way… Kinda like eBay but with an "I" I’ve been an online entrepreneur for years now. I’ve tried my hand at all the online biz models incl dropshipping (link Case Study), but decided to focus all my energy on my Local Lead Gen businesses.
This left me with a lot of free time on my hands…& so that’s why I decided to do the reviews. Because of my multi angled view into the different biz models, I’ve got a unique perspective & can give you some honest pointers.
Today we’ll look into Oberlo Apps very own Dropshipping Course: Oberlo 101.
We’ll discuss the course content, pros cons & alternatives.
Personally, I don’t think Dropshipping is the way to go in 2021 for many reasons & we’ll get some of these a bit later on.
If you want to find out what my #1 online biz model for 2021 & beyond is, please click below.
1. What is Oberlo 101?
Oberlo is a big name in dropshipping. It has solved the problem of manual uploading of products on Shopify stores and automated this process. That's why it's regarded as one of the best apps for dropshippers.
Which makes sense that Oberlo launched their own course, Oberlo 101, to teach dropshipping to beginners. It's a professional and well-crafted course presented by Jessica Guzik & a few other guests.
Here’s a breakdown of what you can expect during this course:
By the end of Dropshipping 101, Jessica will have taught you how to:
- Find winning dropshipping products for your store(s).
- The tricks to choosing trustworthy suppliers on AliExpress.
- Build a Shopify store and ecommerce brand from scratch in easy-to-understand steps.
- Create & set up your first Facebook Ad to drive traffic to your store.
- Lastly, how to optimize your Ads and store so you can scale and dominate.
2. Who is Jessica Guzik?
Apart from that, we don't know much about her.
It is, however, refreshing to see a female course presenter. Jessica presents with flair and enthusiasm, and unlike many of her dropshipping counterparts, she does not rush through the course.
She also doesn't pose with a super car... Imagine that? – A Dropshipping Course without a Lambo in a picture somewhere… Nah, can’t be…
I like it – bonus points all around!
3. How Does Dropshipping Work?
Dropshipping is great for entrepreneurs because it doesn’t demand as much as the traditional retail model. You don’t have to open a brick-and-mortar store, pay overheads & carry stock.
4. Is Oberlo 101 Legit or a Scam?
Oberlo is a famous brand in dropshipping so I don’t think they would risk harming thier brand by launching a fake/scam course.
Also, the common features of scams such as unknown founder, hidden contact details, promises of making a bundle & so on, is not present in Oberlo 101.
They're not after making money through this course, like SO many other course creators.
5. How much does Oberlo’s Course Cost? Any Specials?
The course originally cost $49, but Oberlo has since made it...FREE.
This is a major advantage if you just want a basic knowledge about dropshipping and you are not ready to invest hundreds of dollars in a course at the moment.
Pros of Oberlo 101
6. The Price
Even at usual price - it is dirt cheap! You get outstanding value for money.
7. Course content
This course has a really good combination of theory & practice & Jessica does a fantastic job in the lecturing. You never feel rushed or unclear about what to do.
I also really liked the Lesson Summaries that can be found underneath each lesson video. They’re worth a look as it ties up the lesson.
Sometimes you even get some additional resources with them… score.
8. Beautifully designed course
At the risk of sounding like an interior designer – this layout & design of this course is stunning.
You never feel overwhelmed or distracted by all the different things happening on the page.
Everything just kinda flows together & gives off this really positive, even slightly motivational vibe…
9. Data Analysis
A great module on Facebook Advertising in terms of theory and data analysis.
Cons of Oberlo 101
10. FB Marketing
I’ve yet to come across a dropshipping course that doesn’t tell your success as a dropshipper is based on your product choices & your marketing campaigns.
You get one of them wrong & you’re done for buddy…
Which makes it a bit disheartening when Oberlo themselves can’t get their FB Ads campaigns right.
11. Facebook Ad Scaling
Oberlo 101 shows you how to analyze your Facebook data, but doesn't show you how to scale your ads.
Scaling your ads is how you make the real money, so it falls dead short on this very important strategy…
12. Shopify Apps
Every other course will go into great detail as to which apps you should get from the Shopify App Store to boost productivity & marketing.
Oberlo 101 does not suggest any… Not that I’m too surprised… It is a course created by the Oberlo App after all
13. Sales Funnel & Re-targeting
A big downside for me was the there’s nothing on putting together a successful sales funnel.
They’re also surprisingly mum about re-targeting using FB Pixel & other third-party apps to run email marketing.
14. Do Oberlo's Students Actually Make Money?
They're not after making money through this course, instead they’re using it as a marketing tool for the Oberlo App, which I think is a legit thing to do.
As for the course itself, there're no testimonials as everything just relates to the Oberlo App. That being said, there are no negative reviews, so that’s always a good thing.
15. Who's a Good Fit for Oberlo 101?
This is a great course for you those of you who are complete beginners.
You will learn everything about dropshipping to get you a good foundation & some proper understanding about what it entails.
16. What alternatives are there to Oberlo's Oberlo 101?
Oberlo 101 does an excellent job of showing you exactly how to analyze your data. In fact, I think it’s one of the best modules on FB Ads currently out there.
It does however, fail to tell you exactly HOW your meant to scale your ads… problem 101…
If this is a problem that you’re having then I’d suggest you look at Jared Goetz’s eCom Hacks. In this course you will get given some exact guidelines on how to do scaling – it even comes with amounts &/or percentages plus time frames. Oberlo doesn’t offer any of these…
As there is no mention of Sales Funnels in Oberlo 101 there’s a big of a gap in your education.
If you’re having issues with funneling then Project Verum, presented by John Yoon, might be a good fit for you.
How Does Dropshipping Stand up to Others? Like Lead Generation?
Oberlo 101 is one of the better introductory dropshipping courses out there.
Where it comes to value for money, it is exceptionally good value for money – Now even more so because it’s free…
You get a surprisingly well thought out course with enough comprehensive content to get you going on your dropshipping journey.
Oberlo 101 isn't a complete guide to dropshipping, but then again, none of the courses I review are ever perfect. There’s pros & cons to all of them.
Although there’s some value to the course with only a few shortcomings here & there… There’s one potential deal-breaker.
Their own FB Ad Campaigns was a complete FLOP.
Don’t forget, these are the professionals. They have years of background knowledge & tons of 7 figure stores behind their backs. They’re the ones teaching you what strategies to implement for success… & even they couldn't make it work...
They spent over $1,000 during a six-week period & only still only managed to get 4 sales - totaling less than $100.
Then the course presenter gives you a smile & some words of encouragement “…just stick with it.”
Got kinda annoyed by that not gonna lie… Because things work differently in the real world.
We don’t have Oberlo’s unlimited marketing budget…Nor do we have unlimited time to make it work…
For me this just proves, yet again, that I was right in my decision to end my dropshipping business.
Don’t get me wrong, not saying Dropshipping is dead or that you won’t make any money from it…
It’s just not a business model that inspires confidence in me - at all… there’s way to many potential pitfalls & red flags to ignore.
19. Oberlo's Course is works, but Generating Leads is Better, Here's Why:
- Unlike dropshipping where your success depends on finding the right trending product month after month, lead gen isn't based on fads or styles.
- A BIG bonus - you do NOT have to run Facebook, Instagram or other social media marketing campaigns or even Google Ads... Yip, ZERO ad spend!
- You create FREE organic traffic from Google.
- It's quite possible to leave your lead gen site for months on end, without having to tweak it - true story. I have sites I haven't touched for months.
- And the most appealing aspect of lead gen? Lead generation provides you with a passive income!
Literally anyone can get into dropshipping with hardly any effort or upfront cash. Regardless of what you're selling, you'll likely be competing with millions of other sellers in an extremely saturated market.
Plagiarism is rampant in dropshipping. It's far too easy for your competitors to copy your ads, your sales funnels, and even your Shopify store. Be assured that if you find a successful product, you will be copied and then undercut by your competition.
Advertisements have no guarantee of being profitable - and one should expect to occasionally have campaigns that fall short of expectations (which can cost thousands of dollars).
LOW PROFIT MARGINS
Facebook's ad prices have doubled this last year. Successful dropshippers can expect to profit roughly 8-15%, which only really works if you're selling major volumes of product.
The key to long term wealth is in building and owning valuable assets, but with dropshipping, you own nothing. You're an enslaved middleman to Shopify, Facebook, and Google. Their ad and metrics systems are unreliable and ever changing - and account deactivations are a way of life in eCommerce.
Ads must be developed and then monitored - and failing to do so could mean unprofitable ads or, even worse, ad account suspension.
Trending items are most often the only products that have a profitable ROI. Many businesses meet their ends on the fall of whatever trend they were capitalizing on.
Shipping from China takes six weeks, so expect lots of customer complaints and chargebacks (which are deducted from your bank account).
Local Lead Generation
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