My #1 Biz model recommendation for 2021 is hands down Lead Generation.
Lead generation is all about initiating consumer interest in your products and services (i.e. the first two stages of the buyer’s journey).
You have your own assets with lead gen. Your Website and number is yours. No one can take it away from you. Lead Gen is also more cost effective, has less continual upkeep & creates a true passive income source.
More on this later… Let’s get cracking!!
What is Smart Google Traffic?
I mean a lot of Ecommerce guys love using Facebook because Facebook’s advertising platform is so much more dynamic in the way you can target people with their interest, age, income, etc.
In this 5-module training, learn how to use the incredible power and reach of Google to create brand awareness and convert new customers — including how to use AdWords, Search, the Display Network, Shopping, and YouTube.
It's a bit cringe to be honest. I mean, where is the originality?
Maybe this is why Ezra decided to focus more on Google Adwords this time? Good on you, Ezra!
2. Who is Ezra Firestone?
He's the owner of Smart Marketer as well.
One thing that is for sure is that Ezra is successful. There's a lot of people faking success in the make money online world but I don't think Ezra is one of them.
He's clearly doing well.
He claims to make millions from eCommerce but you have to take income claims with a grain of salt.
Ezra puts out a lot of courses and does a lot of speaking engagements - I'm willing to bet that he makes a lot from them.
3. How Does Paid Advertising Work?
Paid advertising is a form of Digital Marketing & is basically any type of advertising you need to pay for…
…probably why it’s called Paid Advertising
With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), & display ads.
Ezra's course focuses exclusively on Google and how to get the most possible traffic from your digital marketing on this platform.
4. Is Digital Marketing Legit or a Scam?
5. How much does Ezra's Smart Google Traffic Course Cost? Any Specials?
Pros of Smart Google Traffic
6. Everything you need to know about Google paid and organic traffic
7. Teaches you proper retargeting techniques to get the most out of your ad budget.
Remarketing campaigns is basically being able to retarget your customers with additional ads.
It happens often, for example you go to Amazon and check out some computer chairs and next thing you know you are seeing similar computer chair ads in Facebook and other sites you visit.
His training course was a good reminder to use the crap out of remarketing campaigns, I mean my mentors always say second money is the easy money.
8. Includes info on YouTube
9. Refund Policy
Cons of Smart Google Traffic
10. No Facebook group for course students.
On paper, it looks great to know all these different skills to advertise online, but in actual reality when it comes to making money on the internet.
11. Limited bonus content
12. Price, Content, Upsells
There are less pricier alternatives out there with more content and less upsells - Ezra does push his other courses a bit too much...
The last update I could find was in 2018, and that creates a lot of uncertainty in my mind. If you are learning how to generate Google traffic, then obviously you want the most up-tp-date info, not methods from 2018...
14. Do Ezra's Students Actually Make Money?
15. Who's a Good Fit for Smart Google Traffic?
The course is geared towards people who would like to take advantage of the power of Google to drive traffic to their sites.
Once you have visitors, you also want to be able to re-target people who have shown interest in your brand.
Ezra's course helps you with both.
16. What alternatives are there to Ezra's Smart Google Traffic?
It’s an easy-to-follow introductory course & won’t take up much time clocking in at just over 3hrs.
It’s not very in depth but it will definitely give you a feel for the industry.
Plus, as of publishing – Marketing Agency is a Free Course.
Molly really knows her stuff & that'll show as she teaches you Facebook ads from A-Z.
She also covers how to run Google, YouTube & LinkedIn Ads.
If advertising on social media is the route you want to take, this should be one of your first investments – especially at only $495.
How Does Social Media Marketing Stand up to Others? Like Dropshipping, & Lead Generation?
Although personalities might differ, we all have one goal in mind – To have a Profitable Business.
The best way to find something that will work for you is to cut through all the BS out there & find out for yourself.
I found MJ DeMarco’s book, The Millionaire Fastlane a fantastic help getting rid of all the over inflated & sometimes ridiculous claims out there.
I’ll just quickly touch on two points that made me decide.
Well, it boils down to if you have the ultimate control over our company or not.
In other words, if someone higher up the food chain makes a decision, could that in effect, half your income…
Not much you can do about that.
Same issue with Paid Advertising. As you all know, the rising costs of ads are staggering & don’t seem to be inclined to decrease any time soon.
With Local Lead Generation you don’t have this issue as you rank organically.
However, it stands true.
Having your own business is not the easy laptop lifestyle everyone claims. In most cases it takes hard work, long hours & it’s a never-ending cycle.
That’s why I love Local Lead Gen because once you’ve ranked your website organically, it takes very little in the time to maintain.
Which provides you with a truly passive income & allows you the freedom to spend your time the way you truly want to.
To be honest, it would have been better if Ezra had all his different training in ONE SINGLE COURSE. This would make it so much easier for beginners to understand the complexities of an eCom business properly.
The main takeaway from this course for me, was his attention to remarketing campaigns.
You use remarketing campaigns to retarget your customers with additional ads.
Ezra's training was a good reminder of the importance of remarketing campaigns, and there's a reason why my mentors always say: "Second money is the easy money."
Customers that buy from you are gonna be warmed up to buying more from you, AGAIN!
BUT: for a paid advertising Ecommerce biz, you need capital up front to spend. There's a steep learning curve to paid advertising, and it will cost a lot before you actually master the skill.
I will not recommend this route if you’re someone that is struggling to make ends meet, or still working that dreadful 9 to 5.
WHY? There is always a price to pay for every click, & every customer you get. It's something a lot of these ecommerce guys conveniently forget to mention, so be warned...
pARTING THOUGHTS ON DIGITAL MARKETING
19. Ezra's Course works, but Generating Leads is Better, Here's Why:
The real difference comes into play when you weigh up organic vs paid.
This is what I mean:
Organic vs Paid
Organic searches will always gain top spot in search listings & will continue to bask in the beautiful advantage of longevity.
Paid Advertising is great don’t get me wrong, but I view it more as a short-term solution.
Temporary Listing Results
One big disadvantage with Paid Advertising is that as soon as your budget runs out, your listings will disappear.
Increasing Pay-Per-Click Marketing Costs
Pay-Per-Click Marketing can sometimes be costly.
When bidding for keywords, even though you are only placing bid for sometimes less than $1, eventually they mount up - especially if you get caught in a bidding war.
Fewer Clicks than Organic
This shows the advantages of ranking organically instead of paying Google to pin your page to the top of search results.
Not only do most users ignore sponsored search results; they’re also more likely to distrust the brand that’s advertising itself.
It’s not something that most PPC platforms openly discuss, but there’s a very real possibility of click fraud. This occurs when PPC advertisers barrage their competitors’ ads with fake clicks from different IP addresses, racking up expensive bills from ghost traffic
Now let’s take Organic:
In comparison to paid search, organic search comes with zero upfront costs.
All you need with organic search is time. That time commitment can range from researching SEO basics to building a strategy to creating optimized content and more.
When it comes to organic search vs. paid search, return on investment (ROI) is an undeniable point of discussion.
No matter the channel, whether it’s organic search, social, or paid search, you want a return on your efforts.
That’s why almost 90% of marketers say SEO is successful in returning an impressive ROI
Organic search also delivers benefits that compound.
When you launch and maintain your SEO strategy, as well as expand on it, you maximize all the advantages of organic SEO.