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If you've landed here, you're no doubt curious about Justin Woll's eCommerce University course and if it's the secret sauce to unlock the riches of your dropshipping empire.

In this eCommerce University review, we'll dive into what makes this a serious contender for the best dropshipping course on the market.

I have a background in dropshipping...I've even had a couple of 6-figure stores.

TBH, I no longer see dropshipping as the best online business model out there anymore. If you're still on the fence about whether to go all-in on dropshipping, check out my #1 recommendation for 2021, Local Lead Generation.

Let's get back to Justin Woll and find out if the Jersey Shore boy delivers?

1. What is eCommerce University?

To keep it simple, I'm digging into Justin's e-Commerce University here.

justin woll ecommerce university case and discs against a yellow background

He has a rather costly mentoring program too as an upsell but more on that later.

Here's what you'll find in return for your money for just the eCommerce University dropshipping course:

One of the strengths of eCommerce University is product research.

There's a precise step-by-step process that Woll swears by to pick those winning products.

He claims this process produces more winning products for his students than any other method on the planet, period.

product research training module for ecommerce university showing how to use

In addition, Justin provides A LOT of cutting edge advertising strategies...more on that later.

There's sections on creating the right kind of content that will get people to take action.

ad copy training with good and bad example of emoji use by justin woll ecommerce university

Some of this material is going to be better suited to an experienced dropshipper but newbies can always come back to it later when they're ready.

And there's a decent section about scaling once you get your foundation in place.

justin woll training on how to scale your business from ecommerce university dropshipping course

But you are probably wondering:

2. Who is Justin Woll?

After watching his family go through the rollercoaster of middle-class life and then financial hardship, Justin developed the entrepreneurial bug early.

justin woll ecommerce university with the infamous looking to the left pose against a city street with traffic

He spent his youth in New Jersey - the place is probably most well known for the Jersey Shore series and packed beaches on summer weekends.

the jersey shore group

After graduating high school, he started a business degree at Rutgers University in NJ but dropped out 12 credits shy and $15k in college debt. 

justin woll rutgers university 2017 entrepreneur of the year award

It's clear that even back then he showed signs of being a mover and shaker while in college.

There's no GTL living here...he's been grinding and putting in the work.

Even though he didn't finish college, he's probably doing better than the majority of his classmates.

Justin Woll info about being the best dropshipping mentor available

And has declared himself the head of the largest ecom mentoring agency.

That's a pretty bold claim.

justin woll sitting in the seat of his white audi sports car with his 2 comma club click funnels awards leaning against the car

To be fair, he's been recognized by ClickFunnel and is currently running at 5x Two-Comma Club awards.

underground earners ecommerce 2019 event in Los Angeles where Justin Woll is a main event

His latest income stream is hosting eCommerce training events with some of his ecom pals in super swanky rental homes, like this one held in the Hollywood Hills area of Los Angeles.

They even brought in a private chef to prepare all the meals.

Now, looking to keep things in-house while making some extra dough, he's started building out additional products to complete his eCommerce brand.

For example, you can purchase done-for-you product videos, tailor-made sales funnels, or even 10,000 Instagram followers.

If you're new to all this, you might well be asking...

3. How Does Dropshipping Work?

Here's the skinny: dropshipping has made it possible for anyone to start a business selling goods.

You're not on the hook for renting a store, buying inventory to stock your shelves, or having to pay people to serve customers.

In fact, you pass on the majority of the risk and expense to the company that supplies the products listed on your online store. 

Once an order is placed, your supplier takes care of packaging and shipping the item to your new customer.

The sales cycle looks like this:

infographic explaining the dropshipping process and steps

There's still a lot of work to be done though:

Sadly, too many people have been fooled into thinking they can go into dropshipping and be an overnight success.

It doesn't help that there are so many gurus flogging courses while flaunting these extravagant lifestyles with expensive cars and laptops by the pool.

Justin Woll working on a laptop from a hotel balcony with an ocean view ecommerce university

What most of these guys don't share is where they're making most of that money from; selling courses.

Sadly, the massive profits in dropshipping dried up a few years back as the marketplace became more 

It's important to do your research before assuming it's as easy as most gurus lead you to believe.

4. Is Dropshipping Legit or a Scam?

At its core, dropshipping is totally legit as a business model and has been around for a number of years.

It's made it possible for people to enter the eCommerce world without needing a huge sum of money up front to invest in inventory.

And if that's not enough, it removes a lot of the risk if products don't sell.

cardboard boxes stacked on a pallet

But here's the deal, it's also opened the doors to the more nefarious members of society to find a way to take advantage of the system.

list of areas that people scam dropshipping

I'm not going to lie to you; some of those who create a bad name for dropshipping is just downright disorganized and can't get their sh*t in order to run a business.

They would fail at anything; it just so happens they've decided to have a go at dropshipping.

5. How much does Justin's Course Cost? Any Specials?


BSF eCommerce University will set you back $997.

Justin Woll ecommerce university sales page with $997 price tag

If you decide to upgrade to the Mastermind Coaching Program, it's $5,000 for 6 months.

There's also the option to upgrade that to a full year of coaching for a total of $8,000.

eCommerce University is thrown in with either of the mentoring programs as part of the price.

justin woll video pitch using google doc to pitch beyond six figures mentoring program

Woll has the gift of the gab - heck, he could probably sell ice to an Eskimo.

His sales pitch for the upgrade can be pretty convincing, and I'm sure many are tempting to go full throttle by upgrading.

Especially once you're in the Beyond Six Figures sales funnel.

justin woll's first two-comma club award from click funnels for the beyondsixfigures program

Point in case, there's a really good reason that he's been awarded multiple Two-Comma Club Awards through ClickFunnels.

5. How much does Justin Woll's Course Cost? Any Specials?

eCommerce University + bonuses cost $997
Currently there are no specials, but periodically check in at the website - you never know...

Pros of eCommerce University

6. Solid Instagram Influencer Training

Justin outsources this module to an Instagram Influence Consultant named Ben, who shares his hands-on experience of not only working with Influencers but also being one himself.

I really dig how he provides a couple of case studies showing the difference between what most people think of hiring influences (aka I can't afford that) and finding influencers that are more niche-related and budget-friendly.

instagram influencer case study from ecommerce university

Major stars are going to be out of reach but there's plenty of other options.

affordable instagram influencer example from ecommerce university

Ben walks through how to identify the right metric to pick Influencers for your product AND your budget.

That said, this strategy only works well if you invest time and resources to develop a long term plan and cultivate relationships.

ecommerce university influencer training module

The Instagram Influencer route is still a fairly new concept to the masses. 

The more traditional channel for dropship ads has always been Facebook and will continue to be for now - more on that later.

7. Justin's Juicy Ad Strategies

First of all, I love how he's given each ad strategy a nickname that drops a hint of what you're getting into.

There's plenty for both beginners to start nibbling at but plenty to keep even as experience pro salivating too.

eCommerce University's automatic bidding strategies include:

Justin declares The Big Bang Method as being one of his all-time favorites.

justin woll big bang facebook bidding strategy from ecommerce university dropshipping course

It gets even juicier when Justin rolls through his favorite manual bidding strategies:

As you can see from the ad spend budget, this is for serious players who know they have a winning product or niche.

To be honest, let's give credit where it's due. Even some of the best eCommerce course guru's don't share their manual bidding strategies.

Hat's off to Justin and how seriously he takes his eCommerce mentorship role.

8. The Live Trainings & Facebook Group

Personally, I prefer to have a Facebook group or some method of networking with others in the training program. 

Firstly, you can get a feel for the course by seeing what questions are being asked in the group.

It is the same kind of problem over and over or are they highly specific?

Facebook group for beyondsixfigures with justin woll

Justin hosts regular events for group members to jump on and learn new things or ask questions.

beyondsixfigures live event for free on facebook group by justin woll

Admittedly, it can get a bit tedious during the lives with the constant stoppages to get as many likes or comments going as possible.

But hey, you're learning from the master on how to hack Facebook's algo in group rankings I guess.

justin woll talking into the camera on a training call

Overall he gives the Facebook group plenty of value with free content, words of encouragement, and useful insights he has learned to succeed in the world of eCommerce, and even just business in general.

justin woll facebook post from a student thanking him for the 4 hours of training and his energy

There are a host of admins and moderators. If a student doesn't get a response to a question, one of the admins usually has something helpful.

justin woll beyondsixfigures facebook group partial list of admins and moderators

Justin, or whoever manages his profiles, monitors the group and is pretty active.

It's more posts than replies but he drops plenty of wisdom and ideas.

Students seem eager to post concerns and problems on the group page looking for advice.

facebook question about justin woll farm system aasking for help

And yes there's examples of student success which would lead you to believe student really do improve their sales metrics with BSF e-commerce methods.

student post about success on justin woll beyond six figures facebook group

That said, this group is for both eCommerce University and Beyond Six Figures (the mentoring program) so it might be that the success is more from dolling out a lot more dough. There's no clear distinction.

9. Detailed Facebook Set Up Module

Dropshipping and Facebook go hand-in-hand for most dropshippers.

Unfortunately, Facebook is also the biggest pain in the a$$ to not only figure out but in keeping up with their constantly changing rules and algorithms.

Justin covers every step of navigating this behemoth of a platform.


Figuring out how to stay compliant with Facebook and how to avoid throwing money down the drain on their ad platform is usually what drives dropshippers nuts.

Cons of eCommerce University

10. It's Expensive

It's not the most expensive course out there but it's certainly not a budget-friendly option if you're just getting started as a drop shipper.

One of the biggest learning curves as a new drop shipper is figuring out how to get traffic to your site.

Although it might seem like it will be easy because you can just copy what Justin tells you to do, you'll still need plenty of financial resources to run ads and split test before identifying which ones to scale.

price for 1-time payment and multi-payments for justin woll ecommerce university dropshipping course

Then you'll need the cash to go all in and keep going.

And keep in mind, just because you make a sale on your store doesn't mean you automatically have that cash flow to reinvest. 

You need to pay the supplier before they'll ship the items to your customers and Facebook will be charging you for your ads.

If you've set a pretty low spending threshold, you'll likely be billed once a week but for what you need to spend to get your store in front of enough people, don't be surprised if Facebook is taking its cut daily.

You need to consider if it's the best move to have $1000 tied up in course if you're going to need it for expenses. 

11. There's a Lot to Digest

If you are just getting starting in eCom, jumping into eCommerce University is going to feel a tad like drinking from a firehose.

powerful water spray hitting a young girl in the face

The Shopify set up is fairly straightforward and if you follow Justin’s directions, you should have a nice looking store.

The product research section, while seemingly short on the video, has a lot of moving pieces and has to be executed exactly as described. It will get easier with repetition. 

Where I feel the wheels might start spinning for a newbie is all the plugins and then the advertising strategies.

Don’t get me wrong, overall I think Justin’s program is more likely to produce results than most of the alternatives but it’s going to be a learning process.

I can see many students getting bogged down with the details - if that’s your tendency, this program might be a lot to swallow.

12. There's No Refund Policy

In fact, there's not a single mention of any trial or refund which is usually a good indication that there's no way to get a refund.

sign for no u-turn

Now, if you love the program that's great.

BUT if you change your mind, it's a costly mistake with no U-Turn (just like his home state of New Jersey).  

13. Not a Recommended Business Model for 2021

There's a lot of talk about dropshipping being a saturated market and there’s a good reason for it.

Not surprising that the ones who deny it are also selling dropshipping programs to the masses.

a huge line of people waiting for their turn

With all the buzz around eCommerce growing during the pandemic, more and more people are jumping in thinking they can get a piece of the action too.

Here's the deal, the figures you are seeing on all those enticing posts aren’t anything the number that actually lands in your bank account when all is said and done.

Facebook post about old dropshipping profits versus current profit percentages

And keep in mind that Steve Tan (first comment in the post above) is one of the kingpins of dropshipping. He and his brother have their own supply and fulfillment channels in place and are on the cutting edge of all things advertising and promotion. 

Bottom line, if Steve Tan is running at 15-25%, what does that say for the average dropshipper or someone just getting started?

Concluding Thoughts

14. Do Justin's Students Actually Make Money?

I hear the question all the time, "are dropshipping courses worth it?"

Here's the truth; I've checked out lots of online marketing courses and Woll's seems to be one of the more legit options.

There's social proof that some of his students are making money and there are more students posting success here in this Facebook group than I’ve seen in others.

Sales volume of $98k for justin woll student and a glowing recommendation

It could be argued that Justin's advertising strategies make this program a worthy contender for best dropshipping course available.

facebook post about justin woll student having more success in day of the program

What's not clear is whether they are succeeding with just eCommerce University or are they forking out for the much more costly mentoring at $8k a pop for 6 months.

15. Who's a Good Fit for Beyond Six Figures eCommerce University?

If you are die-hard certain that dropshipping is for you and you're ready to go all in, this is a program you can really get immersed in. 

compass arrow pointing to the word commitment on the dial

It's not for someone looking to checkout dropshipping and build a quick store.

16. What alternatives are there to Justin's Beyond Six Figures eCommerce University?

There's a host of options on the market and it seems like someone is dropping a new course every week.

For more dropshipping course options, check out my review here.

In the meantime, here are 2 of my quick recommendations:

Anton Kraly's Dropship Lifestyle (DSL) is a premium course with a niche angle toward and higher profit version of dropshipping.

dropship lifestyle (dsl) logo

There are 2 package options:

 Premium Package: $2997

Ultimate Package: $4997 (includes a ticket to next retreat)

The other popular option on the market is Franklin Hatchett's eCom Elites.

It's considered by many to be the go-to course.

ecom elite review with franklin hatchett

With over 30 hours of content, there's a lot to work through. 

Hatchett has an affiliate program for ecom elites so you'll find lots of favorable reviews with links to purchase the course.

If you want to read a totally unbiased ecom elites review, click here.

price for ecom elites dropshipping course

When looking for an affordable dropshipping course, ecom elites is probably the best bang for your buck.

Pros and Cons of eCommerce University

The Good and Bad of Justin Woll's Course

  • Great Instagram Influencer Training
  • Ad strategies
  • Live Training & FB Group
  • FB Manager Setup
  • Expensive
  • Too much to digest for beginners
  • No refund
  • eCom sucks
Parting Thoughts on Beyond Six Figures Ecommerce University

This is a premium level course but it comes at a price too. 

There's a lot to digest here and it's going to take a while to absorb.

Justin's advertising strategies are among the best offered on a dropshipping course. He goes into detail on using Instagram influencers and how to handle the communication back and forth.

The Facebook Ad strategies have their own pet names which is genius, making it much easier to know what strategy someone is talking about on the Facebook group or when asking for help.

Despite having some killer ad strategies, I have major reservations about the dropshipping industry in general.

Facebook ad accounts are notorious for being shut down and with dropshipping being considered high-risk by many merchants, it's not uncommon for them to hold your money for months as a precaution.

If you don't stay on top of your customer service and get a few complaints or chargebacks, you'll soon be in hot water.

Dropshipping is far from the passive income portrayed by most gurus who selling courses.

How Does Dropshipping Stand up to Others? Like Lead Generation?

Have you read M.J. DeMarco's The Millionaire Mindset?

If not, I highly recommend it.

bookcover for MJ DeMarco's Millionaire Fastlane

One of the golden nuggets he shares is a checklist for evaluating business models.

He calls it the C.E.N.T.S. model.

MJ DeMarco CENTS model for business evaluations

Let me show you how it works in a couple of examples:

18. Control

How much control do you have over every aspect of your business and how much do you rely on things that could completely derail your revenue but are outside of your control.

With dropshipping - be afraid, be VERY afraid.

toddler with eyes bulging in fear

No seriously.

Putting all your eggs in one basket, namely Facebook advertising is scary.

Not only do they keep increasing the cost of advertising, squeezing most of the profit from stores, but their trusty algorithm loves to lock people out of their account for even the slightest infraction of their ever-changing policies.

a laptop with a chain and padlock displaying the facebook logo on the screen

It looks like Apple is going to create further problems for dropshippers relying on Facebook ads when they make it super-inviting for people to opt-out of Facebook tracking on all iPhones.

Why you ask?

Well, if you're trying to target dog owners, Facebook knows which people to serve up who have searched for dog-owner related content online and can plomp your ad in front of them to promote your product.

This is going to get a lot less accurate if Facebook can only rely on the data it receives through its own platform instead of someone complete search patterns.

Compare this to local lead generation...

I rank my sites using Google's organic search.

It's free traffic - I never have to pay for ads.

google organic listing for lansing limo lead gen site with big letter explaining it brings in $750 a month

The best part - the customers come to me.

This is one of my sites and anytime someone searches for limo hire in this city, they find my lead gen at the top of the search. 

I can build as many of these as I want and I find a hungry business owner in each city and niche to route the calls to.

19. Entry

When there are low barriers to entry, it’s going to end up being more packed than a Jersey Shore beach on a summer weekend.  

Not only that but it becomes an appealing target for the scammers to move in and exploit. Just think about it, the more people involved, the more targets they have, and the tougher it is to be detected.

What does this mean for an industry like dropshipping?

Tons of people throwing the same stuff on their store which means competing on price and, in some cases, using dirty tricks like hijacking your ad feed and redirecting your customers to their store.

instagram ad with people hijacking the feed and redirecting them to another store

Or stealing your creatives, which has happened to one of my stores. 

More fraudulent payment and people looking to rip off customers to make a quick dime. All that does is lead to more security hurdles and companies shutting down anyone with even a whiff of wrongdoing - even if it was just an honest mistake.

At the end of the day, there are so many hundreds of thousand involved that you don’t mean a thing to these giant companies like Facebook or Shopify. The only things they care about are their companies reputation with buyers and merchants, staying out of legal trouble, and serving the kinds of clients who spend millions upon millions with them.

On the other hand, Lead Generation is on a totally different level.

You are building your own company and once you know how to rank on Google, you’re in charge.

There's a process to learn and it's about building a real business for long-term passive income.

And I've learned what tools to use to streamline my business - like this one that tracks all the calls coming into my lead gen site and routes them directly to a local business owner.

calls in a month metrics from callsling

Learning the process and putting in the upfront work to get set up is already going to turn away a good percentage of folk who are looking for a get-rich-quick solution to their problems.

Because only a few people know how to do lead gen effectively, the spoils are there for the taking.

Justin Woll's Course works, but Generating Leads is Better, Here's Why:

I really like what Justin Woll has created with not only the course but a sense of community. He puts a ton of effort and energy into his Facebook group and the live trainings.

Sure, he's looking for people to buy the course and especially upgrade to the mentoring program but it seems to come from a place of genuinely wanting to help people too.

Yes, this is a detailed dropshipping course and some of the best ad strategy training on the market.

The question is how long it will take to learn all the steps and what the ROI on your store?

Even the best dropshippers are making maybe 10-20% profit margins.

How much is that in your bank after taxes?

And the cold, hard truth:

The time to get into dropshipping has been and gone.

Sure, there are people making money but they also have the experience and financial means to invest several grand in testing a niche before going all-in with branding and creating their own fulfillment channels. 

They're certainly not using AliExpress and the odds are stacked against you without major coin to invest.

The moment you find a winner, everyone else copycats it too.

Talk about frustrating...

Once I found Local Lead Generation, I got out of dropshipping, sold off my stores, and I haven't regretted it one bit.

If you're looking for a way to change your financial future and really live the laptop lifestyle, read on to find out why Local Lead Generation is the must-have business model.


Hey, I hope you got some good wisdom from my Justin Woll review.

There is no doubt this guy knows his stuff when it comes to Facebook ads.

The bigger question is whether Facebooks ads is the best way to do business?

Everyone is bidding on the same audience and Facebook is known to provide just enough nibbles to keep you hooked.

The new IOS14 update looks like it's going to send FB ads crashing to the ground too.

You're going to have to figure out an alternative...and then another one...and another one.

You know what?

When I switched to Local Lead Generation....NO PAID ads.

Man, was that a relief.

Not only did it mean MUCH more money stayed in my bank account but I didn't have to keep making ads and monitoring them every damn day.

Oh, and let's talk about SCALE-ABILITY here.

It's just rinse and repeat.

Keep building these lead gen assets...1, 2, 3, 4...27, 28, and so on.

I have over 40 of these properties that pay my EVERY month.

You can do it too.

Check it out for yourself.


Literally anyone can get into dropshipping with hardly any effort or upfront cash. Regardless of what you're selling, you'll likely be competing with millions of other sellers in an extremely saturated market.


Plagiarism is rampant in dropshipping. It's far too easy for your competitors to copy your ads, your sales funnels, and even your Shopify store. Be assured that if you find a successful product, you will be copied and then undercut by your competition.


Advertisements have no guarantee of being profitable - and one should expect to occasionally have campaigns that fall short of expectations (which can cost thousands of dollars).


Facebook's ad prices have doubled this last year. Successful dropshippers can expect to profit roughly 8-15%, which only really works if you're selling major volumes of product.


The key to long term wealth is in building and owning valuable assets, but with dropshipping, you own nothing. You're an enslaved middleman to Shopify, Facebook, and Google. Their ad and metrics systems are unreliable and ever changing - and account deactivations are a way of life in eCommerce.


Ads must be developed and then monitored - and failing to do so could mean unprofitable ads or, even worse, ad account suspension.


Trending items are most often the only products that have a profitable ROI. Many businesses meet their ends on the fall of whatever trend they were capitalizing on.


Shipping from China takes six weeks, so expect lots of customer complaints and chargebacks (which are deducted from your bank account).

Local Lead Generation

Click the button below to find out how you can get started with Lead Generation today!

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